“Three Squirrels” is an e-commerce platform whose founder is Zhang Liaoyuan.

Zhang Liaoyuan, male, Han nationality, born in 1976, is from Jixi, Anhui. In the e-commerce industry, he is known as "Squirrel Daddy Zhang San Crazy". A practical and revolutionary grassroots strategic marketer who is good at segmented brand positioning and blue ocean market development. He serves as founder and CEO of Anhui Three Squirrels E-Commerce Co., Ltd.; senior expert of China Nut Association.

The 2011 Anhui Outstanding Professional Manager, the 2012 Anhui Youth Science and Technology Innovation Award, and the three squirrels won the "2012 China Annual Innovation and Growth Award" at the "2012 Entrepreneurship State Annual Conference" hosted by the "Entrepreneurship State" magazine "Top 100 Enterprises" honor; 2014 Anhui Economic Figure of the Year; 2014 "Heartbeating Anhui·The Most Beautiful Person"; 2014 Anhui Top Ten Economic Figures and other honorary titles. Senior expert of China Nut Association, mentor of the first think tank of Taobao and Tmall Mall; entrepreneurial mentor of Youmi.com, etc.

The Brand Story of Three Squirrels

1. The Birth of Three Squirrels

After deciding to create a nut brand, for the brand name, "Squirrel Daddy" "Zhang Liaoyuan's first thought was that squirrels love to eat nuts. Unfortunately, "little squirrel" cannot be registered as a trademark. One day when he came home, Zhang Liaoyuan asked his son what he was doing. His wife replied that he was watching the "Three Musketeers" cartoon. Zhang Liaoyuan suddenly had an inspiration. "Three Squirrels" is a brand that embodies cute, natural and healthy qualities. Birth.

2. To create a brand of love and happiness

In the start-up period, what “Squirrel Daddy” thought most about was not how to operate the company, but how to create an emotional and capable brand. A nut snack brand that brings happiness to others. He hopes to bring consumers delicious food while also allowing them to fully experience the life culture of "love and happiness".

Based on the "three squirrels" that are highly compatible with nut snacks, in terms of brand roles, three cute squirrels with different personalities were created through anthropomorphic techniques, and they were given different personality characteristics and Name: "Squirrel Xiaoqian" loves to be cute, "Squirrel Xiaoku" is a technical nerd, and "Squirrel Xiaomei" is the representative of modern women. The brand image of three cute little squirrels leaves consumers with a positive, healthy and happy intuitive impression.