They are all genuine, but the development of the Nike logo has changed? The following is the detailed development process of the Nike logo

Nike is the world leader in sports and health products. In 1962, track and field coach Bill. Bowerman and athlete Phil. Founded by Knight, formerly known as Le Cordon Bleu Sporting Goods. Le Cordon Bleu Sporting Goods has the sales agency rights for Japan's Tiger sneakers in the United States. Soon, Nike, named after the Greek goddess of sex, was established and made its debut at the 1972 U.S. Olympic Trials. After that, a man named Carolyn. Davidson students were paid $35 to design a Swooss l1 logo that resembled flying wings. The outline of the logo serves as the background, while Nike is represented in lowercase italics. The company's goal is to become the leader in sports shoes, pioneering technological innovations in lightweight design. Former NASA engineer Frank. Rudy researched and designed air-cushioned shoes called Nike Air, a technological innovation that brought Nike worldwide success.

The communication and promotion activities established Nike's new sports and fashion image, and used characters such as Andre. Agassi, Bob. Jackson and Michael. Sports stars like Jordan. In 1988, in response to the huge consumer group, Nike transformed the British competitive spirit into an easy-to-remember advertising slogan—?just?do?it. It also successfully occupied the market and sales by expressing the lifestyle advocated by the new generation. The amount increased sharply. This logo became a fashionable symbol and became popular all over the world.

Introduction

While watching a football game in Dallas, Texas, Nike Vice President Gordon. Thompson noticed that Nike logos of various sizes appeared countless times on Dallas players' jerseys, flags, vending machines and many other places. From this, Gordon. Thompson believes that signs have reached the point of proliferation and should be regulated to a certain extent.

Nike has assigned the company's design department to formulate a complete and systematic logo application specification. Every year, the logo is used on websites, stores, within the company, and on more than 20,000 products. Therefore, special emphasis must be placed on the flexibility of logo application.

Plan

The CI system stipulates the different application specifications and differences between the standard words of Nike's name and the Swoosh logo.

The Swoosh logo is the logo of the product and appears on all products and advertisements. However, Nike’s name and trademark have undergone a major adjustment. The contrast between the original italic capitalized Standard Woo and the SwooSh logo is too great. It was too intense, so in order to harmonize the sense of balance, the company reused the lowercase font of the 1970s to reflect traditional history. Its power lies in its historical origins, which are not nostalgia but passion, our signature and our voice. The standard version of the Nike name serves as the brand's logo and appears in companies, public services, shopping malls and image promotion activities.

The new strategy makes the SW and oosh signs play a more appropriate and effective identification role in the CI system.

The development process of the logo 1. In 1971, because the goddess of victory named Nike has a pair of dancing wings, the student Carolyn. Davidson designed the first Swoosh logo, which also served as an abstract representation of the sneaker. ? 2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape, appearing below the standard words, making it more eye-catching. 3. In 1985, the logo was combined in a square to create positive and negative effects.

4. Nowadays, the Swoosh logo is used alone according to needs.

Nike’s explanation of this.

Nike is the world leader in sports and health products. It was founded in 1962 by track and field coach Bill. Bowerman and athlete Phil. Founded by Knight, formerly known as Le Cordon Bleu Sporting Goods. Le Cordon Bleu Sporting Goods has the sales agency rights for Japan's Tiger sneakers in the United States.

Soon, Nike, named after the Greek goddess of sex, was established and made its debut at the 1972 U.S. Olympic Trials. After that, a man named Carolyn. Davidson students were paid $35 to design a Swooss l1 logo that resembled flying wings. The outline of the logo serves as the background, while Nike is represented in lowercase italics.

The company's goal is to become the leader in sports shoes and pioneer technological innovations in lightweight design. Former NASA engineer Frank. Rudy researched and designed air-cushioned shoes called Nike Air, a technological innovation that brought Nike worldwide success.

The communication and promotion activities established Nike's new sports and fashion image, and used characters such as Andre. Agassi, Bob. Jackson and Michael. Sports stars like Jordan. In 1988, in response to the huge consumer group, Nike transformed the British competitive spirit into an easy-to-remember advertising slogan—?just?do?it. It also successfully occupied the market and sales by expressing the lifestyle advocated by the new generation. The amount increased sharply. This logo became a fashionable symbol and became popular all over the world.

Introduction

While watching a football game in Dallas, Texas, Nike Vice President Gordon. Thompson noticed that Nike logos of various sizes appeared countless times on Dallas players' jerseys, flags, vending machines and many other places. From this, Gordon. Thompson believes that signs have reached the point of proliferation and should be regulated to a certain extent.

Nike has assigned the company's design department to formulate a complete and systematic logo application specification. Every year, the logo is used on websites, stores, within the company, and on more than 20,000 products. Therefore, special emphasis must be placed on the flexibility of logo application.

Plan

The CI system stipulates the different application specifications and differences between the standard words of Nike's name and the Swoosh logo.

The Swoosh logo is the logo of the product and appears on all products and advertisements. However, Nike’s name and trademark have undergone a major adjustment. The contrast between the original italic capitalized Standard Woo and the SwooSh logo is too great. It was too intense, so in order to achieve a sense of balance, the company reused the lowercase font of the 1970s to reflect traditional history. Its power lies in its historical origins, which are not nostalgia but passion, our signature and our voice. The standard version of the Nike name serves as the brand's logo and appears in companies, public services, shopping malls and image promotion activities.

The new strategy makes the SW and oosh signs play a more appropriate and effective identification role in the CI system.