Trademark pledge refers to a way for enterprises with brand advantages to use the exclusive rights of trademarks as pledges and obtain loans from financial institutions after registering the pledge with the industrial and commercial department. With the gradual improvement of people's awareness of intellectual property rights, the awareness of trademarks and brands from all walks of life is constantly increasing, and the value of trademarks is also increasing year by year.

In November last year, Jilin Shuanglong Grain Distribution Co., Ltd. pledged its two registered trademarks of "Bao'erlang" and "Black Tuanbian" and borrowed 66 million yuan from Jilin Shuangyang Rural Commercial Bank Co., Ltd. , achieving successful financing “at your doorstep”.

A trademark is an intangible asset of a company, but its value can be measured in tangible ways. When the trademark is idle or under other circumstances, the owner of the trademark can transfer, license or pledge it to other paid persons for use, or exchange it for corresponding economic benefits, or convert it through pledge to realize its value.

At present, many provinces, cities and regions in China encourage enterprises to use the intangible assets accumulated over the years to carry out financing cooperation. Major commercial banks also issue pledged loans to some enterprises with high credibility, which is mainly reflected in the past. Most companies have obtained provincial famous trademarks and Chinese famous trademarks.

So what materials do friends who want to pledge their trademarks need to prepare? Please see below for your analysis:

Preparation of application materials for trademark right pledge

1. Application for registration of pledge of exclusive trademark right (the items that need to be pledged can be stated in one application) Multiple registration numbers);

2. Relevant copies of the business licenses of the pledgor and the pledgee (subject to annual inspection and validity);

3. Trademark Registration Certificate 》Copy, if the registrant changes, a copy of relevant certificates should also be attached;

4. The original or notarized copy of the trademark exclusive rights pledge contract and the main contract (the contract is authorized by the legal representative) If signed by a person, relevant authorization documents should also be attached);

5. Trademark evaluation report issued by an evaluation agency with experience in intangible asset evaluation;

6. Submit the trademark agency issued by both parties Letter of attorney

Competition in all walks of life is very fierce nowadays. When deploying trademark strategy, we should start from all aspects of preparations such as corporate product image design, brand positioning, trademark registration and other related projects. Before the market moves, only by moving ahead with your trademark can your brand win at the starting line!

If you have any questions or concerns about trademarks, buying and selling trademarks, trademark transfers, etc., you can choose Zhejiang Trademark Transfer Network. It is a formal trademark agency registered with the Trademark Office. It has 17 years of professional experience. I hope it can be helpful to you. Helped! You can call the 24-hour customer service hotline: or log in to Zhejiang to choose your favorite trademark!