New Balance Company has its own unique culture:
Adhere to the production of shoes with various widths and heights: this is a design based on human nature and the most basic care, bringing the most comfortable and close-fitting shoes to every consumer.
New Balance does not sign contracts with sports stars. Because shoes suitable for stars may not be suitable for most consumers, New Balance has invested in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesmen".
New Balance is the only international sports brand with exclusive factories in the United States, including five in the United States and two in Europe.
New balance is a private company, not a listed company, which can have more room for development; At the same time, it is easier to inherit the company culture.
For a long time, New Balance has been committed to shoemaking technology. Today, a brand that has gone through 1 10 years is still developing more ergonomic shoes with emerging technologies. Taking the pursuit of extremely comfortable feeling of wearing shoes as the goal, combined with the feeling of popular design, New Balance has become a perfect representative of retro and innovation.
As a global sports brand leader, New Balance adheres to the enterprise spirit of high standards of ethics, 65,438+0,000% customer satisfaction and teamwork, and makes continuous innovation and progress in scientific and technological materials, product appearance and comfort, and makes unremitting efforts to maximize the sports potential of each athlete and enjoy a balanced and comfortable life.