There are two versions of the Starbucks logo. The first version of the brown logo is inspired by a 16th-century Scandinavian two-tailed mermaid (a siren in Greek mythology[3] ) wood carving, she has naked breasts and a double fish tail clearly visible.

Later, Starbucks was merged with Daily Coffee founded by Howard Shortz, so a new logo was adopted. The second version of the logo continued to use the original mermaid pattern, but with some modifications. , she did not bare her breasts, and changed the color of the trademark to green to represent daily coffee. In this way, the trademark that combines the characteristics of the original Starbucks and daily coffee was born.

The "first" Starbucks store currently located in Pike Place Market in Seattle, USA still retains the original trademark, and many of the products sold there also bear this trademark. This so-called first store has actually moved away from its original location, although it is still on Pike Place Market Street.

In September 2006, Starbucks revived the brown logo, but only on hot drink paper cups. Starbucks noted that the company was celebrating its 35th anniversary and symbolizing its trademark's heritage from the Pacific Northwest region of the United States. But this event will end at the end of September and is only available in the United States.