Legal analysis: It should be viewed on a case-by-case basis. Legally, the rights enjoyed by a company name are called enterprise name rights, and the rights enjoyed by a trademark are called trademark rights. These two rights generally go hand in hand. If the trademark is a well-known trademark, others registering the same business name may be considered to be free riding, constituting unfair competition.

Legal basis: "Trademark Law of the People's Republic of China" Article 13 If the holder of a trademark that is well-known to the relevant public believes that its rights have been infringed, it may request to be well-known in accordance with the provisions of this law. Trademark protection. If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited. If a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark already registered in China by others, misleading the public and causing possible damage to the interests of the registrant of the well-known trademark, registration will not be granted and use will be prohibited.