"BBL" means "Mercedes-Benz, BMW, Lexus".
In the past two years, there has been a craze for Lexus in the car market, and the voice has become louder and louder. The growth rate and sales indicate that it has great hope of taking away the second-tier luxury brand championship from Cadillac, and even becoming one of the top luxury brands. Momentum in the front-line luxury segment. J.D. Power has extra points in its reliability ranking, has a huge reputation, and its popularity remains high, not losing to BBA.
So many netizens speculate that the pattern of BBA may be rewritten. In the future, Lexus is likely to replace Audi and become the first echelon with Mercedes-Benz and BMW, and is called "BBL".
In fact, this idea is not unrealistic. After all, it has been realized in the United States. Judging from the top ten sales rankings of American luxury brands in 2019, Lexus and Mercedes-Benz and BMW have similar sales, and they are in the first camp. Audi There is an obvious sales gap with the three, and it can only be regarded as a second-tier echelon. BBL is real.
Brand origin:
Lexus was first launched in North America, because the pronunciation of "Lexus" is similar to the English word "Luxury", which reminds people of the brand. The car has the impression of a luxury sedan. The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.
The L letter is surrounded by an ellipse. According to the official statement of the Toyota Motor Sales Company of the United States, the arc of this ellipse was modified according to precise mathematical formulas. More than three designers and advertisers were involved, and it took more than half a year. Time to finish: This logo stood out, beating five design pitches.
In 1987, Molly Sanders, the head of Molly Designs Inc., spent three months crafting this unique oval and L. It replaced the original most promising version - an L without a circle that looks like a seagull's wing.
The new Lexus logo made its debut at the Los Angeles Auto Show in January 1988.
In October 1986, senior executives of Toyota's U.S. sales company and luxury car R&D department held a meeting to discuss the naming of new models. Finding a suitable name was a hot potato. It must be elegant but not feminine; it must be noble but not squeamish; it must be generous but not unscrupulous. It must be unique and outstanding.
New York-based brand management firm Lippincott & Margulies compiled a list of 219 possible names. From the original list, they filtered out the last 10.
Then after further debate, the list was narrowed down to five: Alexis, Caliber, Chaparel, Vectre and Verone. Alexis was the only name unanimously recognized by everyone present. But the most criticized thing about it is that it sounds like a person's name rather than a car name. What's worse is that Alexis is the name of a crazy woman in the TV series, which means infamous.
In the end, John French, the project manager of Toyota Motor Sales Company of America and the main contact person of the brand management company, based on Alexis casually wrote some names, and Lexus was born. French crossed out Alexis' A, and after some discussion, the group changed the i to a u. The final name is Lexus.