As an intangible asset of an enterprise, if a trademark is registered in the name of a company, its exclusive right to use the trademark naturally belongs to the company. However, if the company fails to handle the trademark transfer formalities in time before applying for cancellation, it shall submit an application for trademark transfer to the State Trademark Office to give full play to the value of the trademark. For the ownership of trademark rights, there will be a liquidation report when the enterprise cancels. If there is a clear agreement in the report, it shall be implemented according to the agreement. If there is no agreement, all shareholders of the original company can treat intangible assets such as trademarks as missing property when the company is cancelled and liquidated. If the trademark has been transferred by a good buyer before the cancellation of the company, this result is the best. If a new buyer cannot be found all the time, the trademark transfer will be carried out in the following ways: 1, which is owned by a shareholder: after the cancellation of the company, the assets disposed of by the company in the past shall be owned by its shareholders * * *; Within the scope of inheriting the company's assets, its shareholders continue to be responsible for the company's outstanding debts. 2. Transfer to personal name: Trademarks can be transferred to personal name by trademark transfer for subsequent use, or by other means. 3. Transfer to other companies: If the enterprise has other companies, it can be transferred to other companies. 4. Selling trademarks: trademarks are valuable, and enterprises can sell trademarks before the company is cancelled by trademark transfer. 5. Trademark transfer: If the successor of the rights and obligations after the merger, division or restructuring of the enterprise, the shareholders or investors who inherit their rights and obligations after the cancellation of the enterprise are forced to transfer to the new obligee according to the court ruling.