Personally, I think Semir.
Tangshi: Tangshi takes "building the best brand in the industry" as its mission. In recent years, the decision of "focusing on lean themes and brand management" has further strengthened the overall strength of the company. Tangshi will continue to create a highly competitive fashion clothing brand with fashionable design and strong brand promotion, and build the company into the largest point-and-line terminal controller in China.
Import and export trade, processing industry and other fields. The company has become one of the top 500 Chinese manufacturing companies with its good operating performance. "Tonlion" clothing is one of the first-line brands with the largest sales volume of casual clothing in China. Tangshi has been rated as China's 500 most valuable brands for three consecutive years, with a brand value of 3.192 billion yuan; Boyang Clothing Department also owns "ITISF4", "33LAYER", "selftrend", "De Mana" and "varsdan" and several well-known clothing brands. After years of development, Tangshi has established a modern marketing channel integrating advanced information technology and standardized brand operations, and has more than 1,000 stores in the country. The network covers modern sales networks in more than 20 provinces and cities across the country, including Zhejiang, Shanghai, Jiangsu, Jiangxi, Fujian, Hunan, Hubei, Henan, Hebei, Beijing, and Tianjin.
Tangshi takes "building the best brand in the industry" as its mission. In recent years, the decision of "focusing on lean themes and brand management" has further strengthened the overall strength of the company. Tangshi will continue to create a highly competitive fashion clothing brand with fashionable design and strong brand promotion, and build the company into the largest point-and-line terminal controller in China.
On October 25, 2008, the signing ceremony for the popular Asian king Xiao Jingteng to endorse "Tang Shi" was held at the Ningbo International Convention and Exhibition Center. Jam Hsiao became famous in 2007 with Taiwan's "Super Avenue of Stars" program. The sales volume of "Jing Teng Xiao's self-titled album" released in June has been at the top of Taiwan's G-MUNIC rankings for 7 weeks. He is the third spokesperson of "Tang Lion" after S.H.E and F.I.R.
2 Name Analysis Editor
Tang——Prosperity
Tang Lion
The Tang Dynasty
Lion—— The meaning of the king of beasts
In the prosperous times of China, you will become the king of all beasts!
3 Tangshi Honorary Editor
2004: "Tangshi" casual wear ranked among the top ten in terms of comprehensive market share of similar products in China.
2005: "Tangshi" casual wear was shortlisted as one of China's 500 most valuable brands, with a brand value of 2.974 billion yuan.
2005: "Tangshi" casual wear was rated as "Chinese youth's favorite casual wear brand".
2007: "Tangshi" casual wear won two nominations for the Marketing Award and the Planning Award.
4 Brand Development Editor
Ningbo Boyang Clothing Co., Ltd.
Tangshi is a clothing company directly affiliated to Ningbo Boyang Group, with six major brands , namely "Tangshi", "Ives", "Thirty-three Floors", "De Mana", "Shequ", and "Walstein". Their development speed is like mushrooms after a spring rain, and they have all begun to take shape. The company has grown from a single series of shirts produced and sold when it was founded to several major series including T-shirts, sweaters, jackets, windbreakers, down jackets, pants, and accessories, with nearly a thousand varieties.
The company has developed from a one-stop service of design, procurement and sales to one with operation as its focus, and has moved procurement and production to the Pearl River Delta, which has both production technology and cost advantages. production base. That is, the company first injects the design concept of "tonlion" brand, and then gradually promotes the brand through the company's scientific and perfect management.
5 Brand Building Editor
Tangshi’s greatest success lies in finding the correct market positioning and building a brand for the mass market.
Tangshi follows the road of professional brand promotion, socialized production and franchising, with a unified corporate image, unified management, unified model, unified accounting, unified training and unified price , unified distribution, providing customers with excellent brands, continuously expanding the market, and establishing Tangshi's first-class commercial brand group.
Tangshi provides customers with reasonable profit margins, large advertising support, powerful brand promotion activities, professional marketing suggestions, and professional personnel training and support services to maximize profits for business partners. space to reduce market risks.
According to the research and development needs of Ningbo Boyang Clothing Co., Ltd.'s "Tangshi" brand products, the China Textile and Apparel Brand Pioneer Park customized a high-quality fabric matchmaking meeting for the company, and 25 fabric suppliers conducted samples. Demonstration and one-to-one communication with clothing manufacturers.
6 Cultural Concept Editor
Corporate goal: to become the best brand in the industry.
Corporate culture: value customers, value, and progress.
Enterprise spirit: loyalty, unity, pragmatism, efficiency,
Business philosophy: innovation is development, talent is the key, management promotes progress, and service lasts forever.
Brand style: young, casual, simple and fashionable.
Product positioning: fashion and leisure for men and women
7 Important Events Editor
In March 2009, Tangshi e-commerce was officially established and settled in Tmall Mall.
At the end of 2009, Tangshi successfully ranked among the top three sales in the men's clothing category on Tmall Mall and has maintained its lead to this day.
In June 2010, Tangshi established its first distribution channel department to develop a new platform for online shopping.
On November 11, 2010, Tangshi Taobao’s official flagship store exceeded 10 million in single-day sales, setting a new milestone for Tangshi online shopping.
From May to July 2011, Tang Shi participated in the Juhuasuan Love Donation Special Event three times, donating 3% of the event performance to the One Foundation charity, with a total donation of 150,000 yuan so far.
8 Brand Endorsement Editor
Spokesperson
First Generation Spokesperson: S.H.E
Photos of Tangshi’s major franchise stores (16 photos)< /p>
Second Generation Spokesperson: F.I.R.
Third Generation Spokesperson: Jam Hsiao
Overview
Taiwanese band F.I.R. (Feier Band) is very popular Sheng is a popular new force in pop groups. The first album of the same name topped all charts in Taiwan's music scene within one week of its release. The popularity of its music is staggering. Many manufacturers have taken aim at them, and F.I.R. (F.I.R.) has suddenly become the most popular new advertising favorite.
On June 29, 2009, F.I.R. (Fei'er Orchestra) arrived in Ningbo and married the famous domestic casual wear brand Tangshi, becoming the new image spokesperson of Tangshi. According to Tangshi's explanation: The reason for hiring F.I.R (Feier Orchestra) this time is because Tangshi is preparing for the improvement and transformation of the entire brand. The entire brand style will undergo major changes and will be more fashionable, mature and connotative, and consumer friendly
Tang Shi
Fei’s audience will expand, and F.I.R.’s music fits this style very well. Tang Shi predicts that F.I.R. (Fei Er Ensemble) will become the music godfather of young people and their music career will be infinitely long.
It is reported that Warner Records said: There are many clothing companies that invited F.I.R. (Fei Er Orchestra) this time. The reason why they chose Tangshi is because the brand has good growth potential and a high reputation. It is very important for an artist to choose a brand to endorse. The quality of the brand directly affects the artist's image. < /p>
The brand is professionally operated, emphasizing focus on operation and management. More than 60 people including dealers from all over the country and heads of the company's sales areas, branches, and functional departments attended the meeting. Wu Huijun, chairman of Boyang Clothing, and Ying Chunguang, general manager of Tangshi brand Attend meetings.
Professional management of fashionable products
2012 is a year of innovative development for the casual wear market. The development and management of large stores, the control of inventory and rental costs, and the basics of products The choice of style and fashion requires each brand to adapt to market development, dig deeper into consumer needs, and make adjustments to products and business strategies. Tangshi still maintains rapid growth despite the intensified market competition environment, which is much higher than the growth of the same industry.
How to maintain the existing advantages and continue healthy development requires discussions between the company and its customers. Based on the market environment and the brand's own situation, Tangshi focused on the future and determined the strategic development ideas of improving product fashion and optimizing terminal channels.
On June 8, 2014, Dangdang’s new product flash sale platform was officially launched, and Tangshi’s new sales clothing was immediately launched on this platform. The clothing on sale are all the latest styles of the season, but the prices are as low as 50% off. According to the rules announced by Dangdang, new clothing products on special sale must be on the market for no more than seven days, and new clothing will be sold on the Dangdang special sale platform for only 24 hours. This promotional method brings a better shopping experience to customers.
10 Marketing Strategy Editor
Seeking secondary promotion
Following the continuous naming of international clothing giants Nike and Adidas on Sina Sports, Sohu Sports and other channels, recently, Boyang Clothing Group announced that its mainstream leisure brand "Tangshi" will be involved in naming the portal website and launch "Tangshi-Tencent Entertainment Channel" in cooperation with Internet service provider Tencent.
There was no warning in advance about this move. At the China International Clothing and Apparel Expo held in March, Boyang Group also sent four major brands including Tangshi, spending nearly 3 million yuan to make a collective appearance with a luxurious lineup. , without any mention of naming.
A month later, Tangshi launched an online marketing campaign titled "Tencent Entertainment Channel" on his own. Thinking about it now, this move truly confirmed the brand's unique pursuit of "secondary improvement" choose.
As a local brand, Tangshi has been in the casual clothing industry for more than ten years and has chosen a simple and fashionable brand image. However, as the consumer orientation of the post-90s generation has changed, Tangshi has once again positioned its advantages in fashion and personalization.
In 2007, Tangshi put forward the concept of "secondary improvement", that is, in the image design of specialty stores, it emphasizes the serialization of clothing display and matching, the fashion and personalization of store space, and makes the brand personality More mature and distinct. Now it seems that the implementation of its "secondary promotion" concept has taken shape.
Tangshi’s cooperation with Tencent is an effort for domestic traditional clothing brands to launch a local online marketing strategy in the face of the rise of many “light companies” in the apparel field. It is also a “secondary improvement” of its own brand Internet "An important step in the layout.
Interactive marketing
From the earliest fashion entertainment marketing to the current interactive marketing, with the subtle changes in consumer groups, Tangshi's marketing strategy has been keeping pace with the trend. Since 2007, Tangshi's brand promotion platform has been extended to new media such as the Internet.
Industry insiders told reporters: "Currently, clothing sales on Taobao have achieved great success. Moreover, PPG visit PPG official website, Vancl visit Vancl website Oleno and other modern 'lightweight' brands that rely on online marketing The continuous emergence of companies has opened the eyes of China's traditional clothing industry to the development prospects of Internet interactive marketing. ”
In fact, Tangshi has tried many online interactive marketing attempts before.
For example, Tangshi has previously launched its brand's theme website, which includes interactive platforms such as "Tangshi Forum" and "Tangshi Movies", which have achieved good results.
In addition, from the end of 2007 to the beginning of 2008, Tangshi successively launched the "Three Wishes" themed activities on the Internet, which lasted for four weeks. The number of people participating in the activities reached nearly 1 million, which greatly exceeded the number of activities. Sponsor’s expectations.
From this point of view, Tang Shi’s generous launch seems to be easier to understand. "The title of Tencent Entertainment Channel is just an opportunity to cooperate with Tencent. According to Tangshi's brand promotion plan throughout the year, there will also be a series of online interactive marketing to achieve deeper cooperation with Tencent." said the person in charge of Tangshi brand.
In terms of online advertising partners, compared to the current situation where other portals mainly choose multinational companies, Tencent's main advertising customers are domestic companies, which is consistent with its younger and localized positioning of users.
Analysts pointed out that for domestic enterprise Tangshi, Tencent’s online platform has a large number of users that other competitors cannot surpass, as well as a high degree of media stickiness, plus combined marketing combined with the Internet has more contacts. points and interactivity, and the effect of focusing on domestic users will be more significant.
Semir:
Semir is a rapidly emerging leading brand in the domestic casual wear industry.
Semir Group Co., Ltd. takes "creating a popular clothing brand" as its development purpose and actively promotes the franchise development model. Its casual wear and children's clothing brand chain outlets are spread across 29 provinces, cities, autonomous regions and municipalities directly under the Central Government, forming a complete market network pattern. . The group company currently has two well-known clothing brands: "semir" for casual wear and "balabala" for children's wear. Semir Group Co., Ltd. was founded in Wenzhou City, Zhejiang Province on December 18, 1996. It is a non-regional group characterized by a virtual business model and a series of casual clothing as its leading industry. Its company has a registered capital of RMB 238 million and total assets of more than RMB 1 billion. It is one of the large enterprise groups in Wenzhou City.
The group company currently has six major centers including marketing planning, production design, human resources, financial management, administrative management, and marketing management, four wholly-owned companies, ten branches, and a casual wear "semir" and two well-known clothing brands such as "balabala" for children's clothing.
Semmer actively explores the extraordinary path of "virtual production, brand management, and chain sales", takes "image first, service first, agency first" as its business philosophy, and earnestly pursues the principle of "enterprise and employee first" The principle of "maximum growth" and the business philosophy of "a small river is full of water and a big river is full" create a good development space for employees, so as to fully enjoy benefits, create prosperity, and achieve a win-win goal for the company and employees. Strong cooperation is a strong driving force for Semir's sustainable development. Since 2002, it has actively cooperated with famous French design companies, Ogilvy & Mather advertising companies and UFIDA, which has rapidly improved the group's core competitiveness and overall strength. In 2003, Hong Kong superstar Nicholas Tse was hired, and in 2004, TWINS was invited to join the company. Three youthful and energetic singers and film stars were used as Semir's brand image spokespersons to better interpret Semir's advocating youth, vitality, unrestrainedness and health. The brand culture made Semir popular and popular quickly.
It is precisely with the spirit of pioneering and continuous innovation that Semir has created countless outstanding achievements. Semir has developed from obscurity into a famous trademark and a well-known trade name in Zhejiang Province. It has also ranked among the "Top 100" in the national apparel industry and the top 100 growing enterprises in China. It has been awarded the title of "Top 500 Chinese Private Enterprises" for six consecutive years and was selected as one of the "Top 500 Chinese Apparel Enterprises". Deputy Director of the Association's Casual Wear Committee. Semir products have been recognized as Wenzhou City Famous Brand Products, Zhejiang Province Famous Brand Products, and the highest-grade first-class national casual apparel products. In addition, the children's clothing "balabala" brand won the titles of "Top Ten Most Popular Children's Clothing Brands in China in 2004" and "Zhejiang Famous Brand Product". In the near future, Semir Group will surely become a well-known and highly competitive brand domestically and even internationally!
I personally think that these two brands are first-class in terms of quality, but in terms of reputation, Semir is still slightly better.
That’s it, I hope you will adopt it, I hope it can help you, thank you.