Trademarks are important assets of a company and must be obtained through prescribed procedures so that other companies cannot infringe upon the company's registered trademarks. Trademarks are protected by law, and the registrant has exclusive rights. There is a distinction between "registered trademarks" and "unregistered trademarks" in China. Registered trademarks are trademarks that are protected by law after being registered with relevant government departments. Unregistered trademarks are not protected by trademark laws. So is it okay for food to have a trademark or not? I will introduce it to you below. 1. It doesn’t matter whether food has a trademark. A trademark is an important symbol that distinguishes it from other products, and it is also one of the most important ways for users to identify it. Trademark registration is not mandatory, and it is not illegal to have a trademark. However, it will cause many obstacles to product promotion and sales. If the trademark used is the same as or similar to the trademark applied for online, there is a risk of infringement and prosecution by the owner. Therefore, there are no mandatory regulations on whether registered trademarks should be marked on food labels. On the premise of not infringing the rights of others, trademarks and/or registered trademarks can be marked, or not.

2. The importance of food trademarks 1. Product differentiation and identification Use trademarks to distinguish food production units and examine food quality. The identification function is to understand the source and manufacturer of the food. Trademarks are also a guarantee of product quality, and production companies must be responsible for the quality of food using trademarks. Therefore, the manufacturing enterprise should apply for registration of its trademark and enjoy the exclusive right to the trademark within the statutory period. Other producers and sellers are not allowed to use the same or similar trademarks without the permission of the trademark registrant. Violators shall constitute trademark infringement and shall be held legally responsible. 2. Food quality supervision: The function of food trademark quality supervision can be divided into two functions: legal supervision and enterprise self-supervision. According to the provisions of my country's Trademark Law: "The user of a trademark shall be responsible for the quality of the trademark he uses." If consumers purchase food of poor quality, they can complain to the consumer association based on the content marked by the trademark. This is legal supervision. effect. The credibility of a food trademark is closely related to the quality of the food. The emergence of famous brand trademarks is the result of food production companies' long-term persistence in improving the quality of their products. 3. Corporate brand building Generally speaking, consumers are willing to buy food with good quality and well-known trademarks. Food trademarks that enjoy good reputation in the market can expand the influence of the trademark, promote consumer purchases, and thus play a role in guiding consumption. Advertising is an effective method for companies to promote product quality, and advertising is organically related to food trademarks. connected together. Through various media publicity, let consumers know the trademark, so as to expand the sales of the food produced by the company. 4. Market circulation The market circulation function of food trademarks means that if food is to enter large and medium-sized supermarkets across the country, trademarks must be available. Only in this way can we achieve the purpose of supervising the production quality of manufacturers and reduce the circulation of fake and inferior food, which harms consumers. In good health.

3. How to identify green food Green food can implement label management on products in accordance with the law. The green food mark is a quality certification trademark, which belongs to the category of intellectual property and is protected by the Trademark Law of the People's Republic of China. The main thing to identify green food is the logo. There is only one real green food logo, and the others are fake. The outer packaging of real green food is printed with a green trademark composed of the sun, leaves and buds, and is marked with the words "Green Food Logo Used with Permission of China Green Food Development Center". In addition to the printed content on the packaging label, there is also a uniformly printed anti-counterfeiting label. The number on the label should be consistent with the number on the product packaging label. The above is the legal knowledge about whether food has a trademark or not. In recent years, the emphasis on trademarks has become increasingly obvious and important. Registered food trademarks have many functions. The registration of trademarks means that the rights and interests of enterprises can be protected to a greater extent.