Excellent brand graphics and trademarks often have distinctive personalities, visual impact, are easy to identify and remember, can guide and promote consumption, and generate beautiful associations, which help them stand out among many products. A graphic trademark design is the beginning of consumers’ understanding of a brand. The search for text is relatively simple, but the search for graphics in trademarks is more complicated, because it is difficult for computers to recognize graphics, unlike text, which has fixed search results. To check whether a graphic trademark can be registered, you first need to clarify the components of the graphic on the trademark, and then make a query based on the type you want to apply for.

1. First enter the official website of the Trademark Office

2. Click on "Trademark Online Search"

3. Enter the trademark search and click "I Accept"

4. Select "Trademark Similarity Search"

5. International Classification Select the category you want to search (1-45 categories) and enter Arabic numerals; similar groups are for each major category For the following categories, you can select subcategories related to your trademark, or not select them; select graphics as the query method, and click the magnifying glass for the graphics code.

6. Graphic trademark query is divided into two steps: factor decomposition and approximate discrimination. When examining graphic trademarks, examiners from the National Trademark Office examine graphic trademarks based on elements. To put it simply: if there are circles, triangles, and characters in a graphic, then there are three elements in the image: circles, triangles, and characters. When querying , it is necessary to separately search out the trademarks containing circles, triangles, and words in the current trademark database and compare them one by one.

7. After selecting the graphic encoding, click Search.

8. Compare many trademark patterns according to the graphic elements to determine whether the trademarks are similar

To search for graphic trademarks, trademark applicants can search at the National Trademark Office or entrust a trademark agency. Check for you. However, the query of graphic trademarks requires decomposing the graphic into graphic elements and then conducting the query. However, although this query has reduced the possibility of the graphics being the same or similar, it still cannot completely rule out the possibility of the graphics being the same or similar. Therefore, This requires applicants to design unique graphics and conduct inquiries to reduce the chance of rejection.

Is there any color distinction for trademark query graphic registration?

There is no substantial difference. If we have specified the color of the trademark when applying for trademark registration, then after our application is successful, we can only use the specified color and no other colors.

To sum up, regarding the above questions, I personally suggest that the above content is the relevant answer. If you need to check the graphics of the trademark, you can directly check the corresponding information at the National Trademark Office. If you want to apply for this trademark yourself, it must be different from other people's trademarks. If the trademarks are too close, the trademark department will not approve your own trademark design.

Legal basis: According to Article 21 of the Trademark Law of the People's Republic of China (hereinafter referred to as the Trademark Law), the Trademark Office shall, in accordance with the relevant provisions of the Trademark Law and these Regulations, accept trademark registration applications. The regulations provide for review, and if the registration application conforms to the regulations or the trademark is used on some designated goods, it will be preliminarily reviewed and announced; if the registration application does not meet the regulations or the trademark is used on some designated goods, it will be reviewed. To reject or dismiss an application for registration of a trademark for use on some designated goods, notify the applicant in writing and state the reasons.