This brand started from a Russian refugee who fled to the UK. Marks was his name. At that time, the scale was very small. He was equivalent to a salesman selling gadgets on the streets, and later gradually accumulated wealth. And launched the all is one penny strategy, also known as the "one penny store", and the business gradually prospered. Later, with the addition of Spencer, the brand grew bigger and bigger

Now the M&S brand is very big, with many branches all over the world. The items sold in them are quite miscellaneous, and the clothes are relatively conservative. Quite expensive, but still known for its high quality.

(The above is some information I know, and the following is what I searched for you)

Marks and Spencer brand history

Origin

< p>Marks & Spencer originated in 1884. Michael Marks quickly made a name for himself in the market with his sales strategy of "all goods cost a penny". In 1894, he invited Tom Spencer to join the business, thus creating Marks & Spencer. glorious history.

After World War I, due to the shortage of materials since the war, Marks & Spencer could no longer maintain a penny sales strategy, so it changed its business model and concentrated its sales on clothing and food. In 1926, it raised funds and established itself as a joint-stock company to accelerate the development of new stores and the renovation of old stores, showing its strong intention to lead popular consumer trends. At the same time, with the continuous increase in sales items and styles, the growth of Marks & Spencer is constantly reflected in the overall turnover, which grew from 65 million pounds in 1951 to 140 million pounds in 1960. 8 million pounds.

Growth

Marks & Spencer has never been satisfied with just winning the trust of the British consumer public. Since the Second World War, it has been actively serving customers around the world through distribution partners. Provide services to the consumer public; and officially entered the European market in 1975, it currently has more than 150 directly operated stores and more than 130 cooperative distribution locations in more than 30 countries and regions around the world.

In order to make shopping more convenient, Marks & Spencer launched M&S Money's billing service in 1985 (it was transferred to HSBC in 2004), so that payment methods are no longer limited to cash and checks; In 1999, it also began to provide online shopping services, allowing consumers to order various high-quality Marks & Spencer products through the website without visiting the store in person.

Refined

Marks & Spencer has always been proud of being a responsible company. Since its inception, it has continued to focus on the five brand values ??of quality, value, service, innovation and trust.

As early as 1934, Marks & Spencer took the lead among all British business enterprises in establishing an exclusive research laboratory specializing in the development of easy-to-process man-made fibers; over the years, it has continued to apply the results to various clothing products . In particular, in 2000, a "Millennium Product Award" was established to promote forward-looking products in the UK. Marks & Spencer*** had 12 products awarded the award, including body-sensing knitwear and machine-washable wool products. , non-iron ironing cotton, etc., and has become the single enterprise with the most awards.

In addition, in the research and development of food products, Marks & Spencer has also continued to conduct research and development with high hygiene standards. In the 1970s, it successfully launched fresh foods including sandwiches, deli dishes, etc. that can be eaten immediately. product.

Results

Today, Marks & Spencer is the leading distributor of clothing products in the UK, and through different brand series, it provides the best products to different age groups and life groups. British fashion items.

In particular, the men's Blue Harbor series is currently the largest men's casual brand in the UK; the women's Autograph series is a successful example of promoting designer brand quality clothing to the general public.

In addition, Marks & Spencer is also popular among consumers for its food products, which even contribute nearly 50% to the overall turnover in the UK. Marks & Spencer also specifically targets this consumer demand. , since 2001, Simply Food stores have been established in stations, airports, and highway service areas.

Absolutely

In 2006, Marks & Spencer not only won the Best Company of the Year Award, but also set a number of value models in the pursuit of corporate responsibility: Marks & Spencer is the global It is the first distributor in the UK to comply with fair trade regulations and produce cotton fashion apparel; it is also the only coffee product sales store in the UK that complies with fair trade regulations; at the same time, it was named by Greenpeace as the most responsible company in sourcing fisheries. UK leadership pathways for responsibility.

In addition, Marks & Spencer also launched the "Look behind the label" project in the same year to introduce to consumers, whether it is raw materials and production processes, Marks & Spencer's beliefs and investment Carefulness also symbolizes Marks & Spencer's sustainable management and pride as the best company.

Chronology

Looking back at history, we can discover the facts that made us what we are today. From the following milestones, you can see the core values ??that Marks & Spencer has adhered to from its inception to the present.

1884

Michael Marks rented a stall in Leeds Market, England, and advertised that each item cost only one penny.

1894

Michael Marks invited Tom Spencer to become a partner and operate together.

1928

The St Michael trademark appeared for the first time as a mark to ensure product quality and value. At first, it was only used on specific food products. After 1950, all sold All products are marked with St Michael's logo.

1930

Café Bars store was established to provide the general public with daily necessities during World War II.

1933

The employee welfare department was formally established. All employees enjoy medical care, catering services, and benefits including drama clubs, sports days, and union holidays.

1975

Opened stores in Paris and Brussels, officially entering the European market.

1999

The shopping website was established, providing 24-hour online product services.

2002

Marks & Spence becomes the first food retailer to use free-rang eggs.

2007

The first store in Taiwan opened in Dream Mall in Kaohsiung.

Company Profile

Marks & Spencer has more than 530 stores in the UK and more than 220 stores in more than 35 countries around the world, including Germany, Hong Kong, India, Indonesia, Malaysia, Philippines, Soviet Russia, Romania, Singapore, South Korea, and Thailand.

In Taiwan, the Kaohsiung store will be the first to be sold in Dream Mall in May 2007, and plans to set up a sales base in Taipei in the fall of the same year to provide Marks and Spencer for those who pay attention to life taste. The brand's women's clothing, men's clothing, children's clothing, underwear and pajamas, food, bath fragrance products... and other high-quality products, as well as the most complete after-sales service.

Inheriting the century-old British tradition, Marks & Spencer adheres to the five brand philosophies of Quality, Value, Service, Innovation and Trust. We hope to provide consumers across Taiwan with exclusive products, value for money, innovative services, and a world-class shopping environment and high-quality services.