By comparing their trademarks, the trademark of Bright New Retail has two more "Brilliant" logos than that of Bright Dairy. According to the survey, Brilliant trademark is owned by Shanghai Ganshun Trading Co., Ltd. At the same time, Teng Rongguo, the actual controller of this enterprise, also invested in a company called "Shanghai Chengguang Bright Snack Sales Co., Ltd.", which was not only listed as "historical executor" for three times, but also restricted in consumption.

In addition, Hunan Taier Pharmaceutical Co., Ltd., the producer of three products, such as "dietary fiber drink", "clear drink" and "flaxseed meal powder", was established in 1998, and was also listed as "historical executor" for 266 times, with the case number as high as 27 pages; 21 times of historical dishonesty; Historical administrative punishment 5 times; History limits high consumption to five times.

As soon as this incident came out, many consumers and media claimed that Guangming New Retail Company was suspected of unfair competition. It is understood that unfair competition not only directly or indirectly harms the interests of competitors and the reputation of brands in the market, but also harms the legitimate rights and interests of consumers.

Therefore, China has enacted the Anti-Unfair Competition Law, and it is clearly stipulated in Article 21 that: if an operator uses the unique name, packaging and decoration of a well-known commodity without authorization, or uses a name, packaging and decoration similar to a well-known commodity, causing confusion with other people's well-known commodities, so that the buyer mistakenly thinks it is the well-known commodity, the supervision and inspection department shall order it to stop its illegal behavior, confiscate its illegal income, and may impose a penalty of more than one time but less than three times its illegal income according to the circumstances.