In China, there are generally two ways to apply for a trademark: applying by yourself and finding an agency with filing qualification in the Trademark Office. The State Trademark Office has always supported the acceptance of the applicant's own trademark application. Trademarks are intangible assets of enterprises, and there is no very fixed judgment on the value of trademarks.
The value of a trademark as an asset in the process of investment or operation, that is, the amount of capital contained in the trademark assets. It refers to its capital value, not its honor or subjective value. Common value judgments usually depend on the recognition and acceptance of trademarks, and are evaluated by the estimated value that trademarks can bring to enterprises.
Advantages and disadvantages of trademark registration
If you register your own trademark, you need to choose your own name and design graphics. The process is more complicated, but the advantage is that you can do it according to your own wishes. But sometimes, you may be called back because you are similar to others.
Information required for registering a trademark: copy of license, business scope, official seal, and type of trademark to be selected.
Time required for trademark registration: about 12 months.
Agency fee for registered trademark: 1500 or so, and basically no other fees are charged.
Advantages and disadvantages of trademark purchase
If you are buying a trademark, the name, figure and category of the trademark have been decided, so don't worry about it yourself.
Information needed to buy a trademark: only the business scope and official seal are needed.
Time required to buy a trademark: about 6 months.
The agency fee for purchasing a trademark is above 1500, and the cost for purchasing a trademark ranges from thousands to hundreds of thousands.
Advantages and disadvantages of registering a trademark: the advantage is that it costs less, but it takes a long time. At the same time, it is difficult to register the trademark of two words now.
Advantages and disadvantages of trademark purchase: the advantages are short time consumption and simple procedures. You can also buy a trademark with a short name, but it's expensive. Summary: If you want to save money, register well. If you want to spend a short time, you might as well buy a trademark. If you want short words or nice words, it's good to buy trademarks.
I hope that some of the contents of the above trademark purchase will be helpful to everyone. Please consult if you have any questions.
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