Nike's success is reflected in several key mottos of Nike itself: 1. Innovation is Nike's characteristic. 2. Keep it simple and just do it. 3. Consumers decide. 4. Make a sponge. 5 Transform quickly. 6. Do the right thing. 7. Master the basic skills. 8. We are always proactive

But there are definitely weaknesses: 1. Competition between agents will cause great damage to the brand's image. 2. Product quality is getting worse and worse, which brings a shadow to consumers (maybe because the production volume is relatively large). 3. Many times, Nike's designs are very one-sided and do not pay attention to grasping the psychology of urban consumers. This is a very detailed matter. A mass-produced company like Nike will design for the people of a country.