Mission

We use sports to inspire people's desire and power to make breakthroughs!

Committed to the creation of professional sporting goods

Let sports change life

Pursue breakthroughs in higher realms

Vision

The world's leading sporting goods brand company

In order to realize the company's internationalization, the company needs to enhance its international competitiveness in the Chinese market before 2008. By 2018, it will be one of the top 5 sporting goods companies in the world, and its international market share will account for more than 20% of its total business. To become a sports brand management company, we will use multiple brands to cover different customers and regions, and more than two mainstream sports projects are in a strong position in the market

Core Values

Our Core Values Originated from admiration for sports and passion for career!

The charm of sports lies not only in itself, but also in the spiritual power contained within it

We advocate sports and even more the spirit of sports!

Integrity

Employee behavior must comply with national laws and company rules and regulations; comply with business ethics and professional ethics; earnestly fulfill commitments and have a sense of responsibility; be able to provide feedback and evaluation objectively and truthfully .

Comes from the spirit of sportsmanship:

Respect the rules, respect the opponents, compete fairly, and cherish the honor of the team.

Comes from the spirit of sports: winning with confidence.

Professional

Strictly implement the company's professional standards and regulations; be able to establish standards and specifications for new businesses and new processes; constantly strive to improve and improve one's own professional capabilities, and persist in pursuing higher professions standards; strive to achieve perfect performance through refined management.

Comes from the spirit of sports:

Practice hard at basic skills, make correct tactical decisions,

Win with strength, and pursue more perfect performance.

Passion

Positive and optimistic attitude towards life; have a strong sense of mission, enterprising spirit and appeal; pursue our common dreams persistently and happily, and love us ***The same cause.

From the spirit of sports:

Positive and optimistic, never give up in the face of difficulties, self-management and self-motivation

Win with attitude

Breakthrough

Have lofty ambitions and are not satisfied with the status quo; dare to meet new challenges, break routines, and break through business bottlenecks; constantly stimulate potential through innovation

surpass themselves and achieve goals.

Comes from the spirit of sports:

Grasp the competitive landscape, stimulate your potential, try new ways of playing, and constantly create new records

Win with innovation

Trust

Trust is the prerequisite for mutual cooperation and the basis of teamwork; tolerate differences and appreciate everyone who works hard for collective honor; communicate honestly, think from others' perspective, and create an open and diverse A friendly and respectful working atmosphere; sincere cooperation, the courage to take responsibility, and the creation of an excellent team.

From the spirit of sportsmanship:

Respect teammates, complement each other's strengths, honor and shame, and sincerely applaud teammates for their success.

Win as a team

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