During the ten years of catastrophe, the cultural world and traditional Chinese culture suffered the most severe damage. Gujing Gongjiu, which has the strongest color of traditional Chinese culture, will not escape the disaster. In 1967, the word "tribute" of Gujing Gongjiu was put on the label of "Four Olds" and was brutally killed in the war. Hundreds of thousands of sets of Gujing Gongjiu trademarks were burned in one fell swoop. The simple new trademark Gujing Liquor entered the hands of revolutionaries as a revolutionary. However, the charm of culture cannot fade. In response to strong demands from consumers, Gujing Distillery submitted a request to the Anhui Provincial Light Industry Bureau in 1973 to resume the use of the Gujing Gong Liquor trademark. On September 1, 1973, the Light Industry Bureau of the Anhui Provincial Revolutionary Committee issued a document agreeing to restore the name of Gujing tribute wine.

Since then, Gujing Gongjiu, a brand that has gone through political, economic and cultural vicissitudes, has been fixed and loved by people.