Volkswagen is the core enterprise of the Volkswagen Group, one of the world's four largest automobile manufacturers. After years of development, it has offline experience stores around the world and is welcomed by many countries. As a German automobile company, Volkswagen has a good reputation among the audience because of its rigorousness and high quality. In addition to intellectual property rights, a trademark can also be registered before any action, but problems have arisen with the newly registered trademark.

Not long ago, Volkswagen AG (hereinafter referred to as Volkswagen) submitted an application for registration of the "TAYRON" trademark in China, but it was inconsistent with the already registered trademarks "TAYROH" and "TYRON" The names are similar, so it was rejected for key products such as cars. Things should turn around at this point. After all, as a world-renowned company, trademark registration should be inevitable as much as possible.

Later, Volkswagen claimed that it had lost the exclusive right to use the trademark "TAYROH" without applying for renewal after the expiration of the exclusive period, and the owner of the "TYRON" trademark agreed to Volkswagen's registration and use of the disputed trademark in China. Solve problems with your own trademark registration. Recently, the Beijing Higher People's Court rejected Volkswagen's appeal.

The court held that the "TAYRON" trademark (hereinafter referred to as the disputed trademark) and the "TYRON" trademark (hereinafter referred to as the cited trademark) are basically the same signs. The trademark constitutes a similar trademark used on similar goods. Although the owner of the cited trademark has issued a consent form for the deposit of the trademark, it is not enough to rule out the possibility of confusion and misunderstanding among the relevant public about the source of the goods.

As a result, it seems that Volkswagen can no longer continue to use the key category of this trademark, but because it has been named as a subsidiary brand, it is also equipped with the Chinese name "Tan Yue" , but these can obviously only avoid the use of similar categories, which is extremely intolerable when you think about it. After all, it is an automobile company. Sure enough, registering the trademark first will have a time advantage.

That’s why there is a definite answer in the market. The sooner a trademark is registered, the better. This is not groundless, because according to the principle of first application for trademarks, the trademark registered first is similar to the trademark registered later when it is filed with the Trademark Office. The trademark will be rejected, which is an effective way to prevent confusion caused by similar trademarks.