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A brief history of Carlsberg’s development

On November 10, 1847, founder J. C. Jacobsen set up a factory in the suburbs of Copenhagen to produce beer, and named it Carlsberg beer after his son Carl.

In 1876, Carlsberg beer was exported to China for the first time.

In 1882, founder J. C. Jacobsen and his son Carl Jacobsen founded the New Carlsberg Brewing Company after learning brewing technology in Denmark and abroad.

In 1897, East Asia Company was authorized as the agent of Carlsberg Beer in China. Since then, Carlsberg's sales in China have remained stable.

In 1906, the new and old Carlsberg breweries merged to form the Carlsberg Brewing Company.

In 1929, as the beer exported by Carlsberg began to use the classic 1904 version of the trademark (designed by the famous Thorvald Bindesboll (1846-1908)), the sales of Carlsberg beer in China increased significantly.

In 1970, the Carlsberg Brewing Company merged with the Tuborg Company and was named Carlsberg AG Ltd.

In 1978, Carlsberg beer entered China for the second time and established Carlsberg Brewery Hong Kong Co., Ltd. in Hong Kong, responsible for the production, sales, distribution, and marketing of Carlsberg beer and other brands in China and Hong Kong.

In 1995, Carlsberg Beer (Guangdong) Co., Ltd. was established after purchasing the original Huizhou Beer Co., Ltd., and began to produce the Carlsberg series of brands in China, supplying the markets in mainland China, Hong Kong and Macau, and producing local beer. beer.

In 2007, Carlsberg acquired a 50% stake in Russia's Baltic Beverage Holding (indirectly held by Newcastle Beer), as well as BBH's operating units in France, Greece, China and Vietnam.

On January 25, 2008, Heineken and Carlsberg jointly acquired Scottish & Newcastle (S&N) Newcastle Beer Company, the UK's largest and sixth largest beer manufacturer in the world, for US$15.28 billion and 7.8 billion pounds.

In March 2013, Carlsberg’s shareholding in Chongqing Beer increased to 60%, becoming the boss behind Chongqing Beer.