A logo is a sign
Logos, logos, and trademarks (logos) are products of the modern economy. They are different from ancient imprints. Modern signs carry the intangible assets of an enterprise and are a comprehensive part of the enterprise. The medium through which information is transmitted. As the most important part of a company's CIS strategy, the logo is the most widely used, the most frequent, and the most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience.
Logo design fixes specific things, events, scenes and abstract spirits, ideas, and directions through special graphics, so that when people see the logo, they will naturally associate it with the company, thereby making them more aware of the company. Generate recognition. The logo is closely related to the operation of the enterprise. The logo is an indispensable element of the enterprise's daily business activities, advertising, cultural construction, and external communication. As the enterprise grows, its value continues to grow. Someone once asserted: "Even if a fire burns away all the assets of Coca-Cola, Coca-Cola can get back on its feet with its trademark." Therefore, companies with a long-term vision attach great importance to logo design and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it cannot objectively reflect the corporate spirit, industry characteristics, and scientific modeling A beautiful logo will cause unnecessary waste and losses to the company as it develops and undergoes changes and adjustments. After the Bank of China changed its logo, only the outdoor media that were removed and replaced nationwide caused a loss of 20 million yuan.
In the business field, LOGO means logo or logo. The logo of various common products is the logo, which is also the brand name. Including words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, can be applied for registration as trademarks. The logo of a trademark should also have distinctive features and be easy to identify, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks.
LOGO is a change of the Greek logos, the abbreviation of logogram, and now it generally has two meanings.
1 It is a teaching language in computers
2 The trademark or logo of a company or enterprise
Conditions for a good LOGO
A good LOGO should meet the following conditions, or several of them:
1. Comply with international standards
International standards for LOGO
In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:
1.88*31 This is the most common LOGO specification on the Internet.
2.120*60 This specification is used for general-sized LOGOs. .
3.120*90 This specification is used for large LOGO.
2. Exquisite and unique
3. Integrated with the overall style of the website
4. Able to reflect the type, content and style of the website
Essentials for making an excellent LOGO
1. Recognition
Regarding the requirements for recognition, it must be easy to recognize and remember. This requires simplicity in both color and composition.
2. Specificity
The so-called specificity means that it must be different from other LOGOs and have its own characteristics. Otherwise, if all the LOGO designs are the same, it is better not to use them.
3. Connotation
The design of a LOGO must have its own meaning, otherwise no matter how beautiful and perfect it is, it will only be beautiful in form, but without any meaning. This requires that the LOGO must have its own symbolic meaning.
4. Legal awareness
Regarding the legal awareness of LOGO, you must pay attention to sensitive words, shapes and language.
I won’t go into detail on this point, there are too many to finish.
5. Overall image planning (structural)
The different structures of the LOGO will give people different psychological awareness, just like the horizontal line gives people the feeling of smoothness, stability, continuity and harmony. Calm, vertical lines give people the feeling of being high, straightforward, light and impetuous, while dots give people the feeling of expansion or contraction, which easily attracts people's attention.