Because China is relatively behind in development in the international market, its current management of intellectual property rights is not perfect. Nowadays, there are more and more agencies and competition is becoming more and more fierce, resulting in different prices in the market and the proliferation of "black agents". , many unscrupulous agents use low prices to buy people's hearts, so applicants are confused and unable to correctly choose a suitable trademark agency.

Of course we all know that everyone likes high-quality and low-priced products, but high-quality and low-priced products often lead to many defective products. Especially in the intellectual property industry, it is particularly obvious that you get what you pay for. Here, the trademark circle reminds everyone that there may be huge loopholes hidden behind many "bottomless" and "unscrupulous" low prices, so you must be careful when choosing!

So, why can't you choose low prices?

01 cannot effectively avoid registration risks

Low price means almost no profit, so they will not spend a lot of time and energy to conduct detailed trademark searches, let alone Planning on. What's more, if the trademark submitted by the applicant is submitted directly without any inquiry, even a simple inquiry, the consequences can be imagined.

02 Trademark rights and interests cannot be fully protected

In which categories the trademark should be registered, the agent must first understand the products or services provided by the applicant, and then carefully search in the trademark classification. On this basis, the agent can make corresponding trademark planning and registration plans. If there is any omission, the applicant’s trademark rights cannot be fully protected. In addition, some newly established agencies have little professional knowledge and lack of practical experience. In order to attract customers, they offer low prices to attract applicants.

03 Use the applicant’s money as financing

In the current social situation, financing or financial management have become many financing methods. Some agencies, after collecting the applicant’s trademark fees, do not Submit the applicant's trademark to the Trademark Office in a timely manner, but use the applicant's application fee as an investment to be used in other industries or financial products. It takes three to four months or even half a year, resulting in the applicant's trademark not being submitted to the trademark office at the first time. Bureau, delaying several months.

First of all, the trademark applicant cannot obtain the trademark certificate on time. Secondly, within a few months, other companies will rush to register the trademark, which may prevent the applicant’s trademark from being normalized or even require the trademark to be registered. Spend high fees to redeem the trademark that should belong to you. Some agencies, after receiving the applicant's money, failed in investment and financing, simply ran away and closed down. The applicant waited for a year but could not find an agency. There have been many similar cases, mostly in Beijing. There are mostly companies in , Guangzhou, Hubei, and Henan. I won’t list them all here, just keep your eyes open and don’t take advantage.

04 Attract customers at low prices, and charge additional fees later

Currently, some companies solicit business at low prices, and later use the examination fees, announcement fees, There are certain fees for monitoring fees, authorization fees, license fees, etc. Generally, a small amount such as a few hundred yuan is charged through this interface. If the applicant does not pay this fee, he will be informed that the trademark cannot be normalized without paying, and the applicant will be forced to I had no choice but to compromise. The entire trademark cost far more than the normal cost. Everything was caused by the low price.

Reflection: Every enterprise that applies for a trademark is engaged in commercial activities. It must clearly understand that an agency operates normally. In the current high housing prices and high personnel expenses, in addition to paying the official fees of the Trademark Office, , you also need to pay office rent, personnel expenses and other expenses. How can a trademark agency with low or no agency fees continue to operate? How can an agency company with no source of income survive? What about high-quality service?

Trademark agency is like applying for a low-price travel agency. The initial fee is low, and you will definitely go to a shopping mall later. The editor of Bajie Intellectual Property Trademark Transfer Network reminds everyone that the trademark agency will definitely charge a certain amount of fees. There is no free lunch in the world, don't be greedy for temporary gains, which will lead to more and more troubles later. We sincerely urge you to crack down on counterfeiting and never believe in low prices! At the same time, we call on other people in the trademark agency industry to be more responsible for your customers and not to disrupt the normal market order! For more trademark consultation, please log in // to learn more!