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Apple Logo evolution history: simple but not simple
The British film Enigma fictionalized the mysterious relationship between Turing's suicide and the Apple logo. In fact, the evolutionary history of Apple Logo is more exciting than the plot in the movie. This article will introduce you to the evolution history of Apple Logo.

Newton image

Apple's first Logo is a pen-and-ink image of Newton reading under the apple tree, which was designed in 1976. However, this Logo only appeared on Apple I for a short time.

Colored horizontal bar

With the launch of Apple II, Jobs and artistic director Rob Janov teamed up to redesign the logo. Janov was inspired by simplifying the shape of the apple and took a bite on one side to form a byte. He also added six horizontal color stripes, thus completing the well-known color apple logo.

Pure black logo

Apple's Logo has undergone a flat style change of monochrome, shaded metallic silver gray and pure black Logo. Today, Apple's Logo has become one of the most famous brand symbols in the world, which is simple but not simple.