In 1971, when Susie and Doug Tompkins met Michael Ying (who later became a director and shareholder of Esprit), Esprit Far East Group was established. The company was renamed ESPRIT de Corp. At that time, it had 7 product series, each product had its own independent name and did not use the ESPRIT unified logo. In 1978, the turnover reached US$100 million, and international cooperation relationships were formed in Hong Kong and Germany. In 1979, John Casado designed the famous Esprit logo, using the three parallel horizontal lines in the "E" letter as the backbone to create the "ESPRIT" font logo. Since its establishment, the logo has been regarded as one of the most unique and impressive trademarks in the world, making ESPRIT one of the most well-known brands in the international fashion industry. In 1986, the first Esprit store opened in Cologne, Germany. The store was designed by Ettore Sottsass and features the typical Memphis style created by Sottsass. In 1987, Susie and Doug Tompkins called on citizens to respond appropriately to the growing epidemic of AIDS. The same year the company expanded to Taiwan, the Netherlands, Belgium and Denmark. In 1989, Japanese art publisher Robundo published "Esprit, Integrated Design Principles". At this time, Esprit has begun rolling out in France, Norway, and the United Kingdom. However, Susie and Doug Tompkins divorced. A year later, Susie Tompkins and an investment group acquired shares in her ex-husband's U.S. business. Doug Tompkins continues to hold a stake in the global business. In 1992, the "How would you change the world?" campaign became world-famous. In 1993, ESPRIT Asia Holdings Limited was listed on the Hong Kong Stock Exchange as Asia Esprit Global Holdings Limited. In 1994, the operating departments of Esprit Clothing, Footwear and Accessories were merged to form the Esprit Wholesale Department, and Andrew Cohen became the head of this new unit. As for Esprit Far East Ltd. and Esprit de Corp., GmbH announced their merger to better improve design, develop sales and purchasing. Esprit Far East Limited becomes a European subsidiary located in Hong Kong. In 1995 Esprit's design philosophy was applied to new products: eyewear, clocks, bed and bathroom products, knitwear. Heinz Krogner takes over Esprit's European operations, with sales reaching $350 million. In 1996, Esprit had branches in 44 countries. An authoritative market survey conducted in the United States in the same year showed that ESPRIT ranked 28th among the top 100 consumer brands in the world. Jay Margolis, former chairman and CEO of Tommy Hilfiger and Liz Claiborne, becomes chairman and CEO of San Francisco-based Esprit de Corp. Susie breaks off her relationship with Doug Tompkins. They agreed to sell their stake in the global sporting goods company to Hong Kong partner Michael Ying. U.S.-based Esprit de Corp. agreed to restructure its debt, with Oaktree Capital Management and Cerberus Partners becoming new controlling shareholders. In 1997, the U.S. Department of Labor placed Esprit de Corp on the Trendsetter list. These companies are regarded as typical regular companies and will not purchase inferior materials. Esprit de Corp. approves the first complete swimwear collection produced by Beach Patrol Inc., which will also include some beach sportswear. In 1998 Esprit launched an online store to replace the original website.

In 1999 Joseph E. Heid, former Chairman of Revlon International, was appointed President and Chief Executive Officer of Esprit de Corp, replacing Jay Margolis as his contract expired in January 2000. In 2000, Esprit Global Holdings Co., Ltd. became a constituent stock of the Morgan Stanley Hong Kong Index. At the dawn of the new millennium, Esprit asked the question: "How fast can we grow?" Then began to introduce products such as sportswear, baby clothing and toys. Global brand awareness increased in 2001, especially in Germany, which set a record for the company with a market share of 84 percent. After a three-year hiatus, Esprit Global Holdings Ltd. has re-entered the UK market with the opening of its first flagship store on London's Regent Street. In 2002, by purchasing the American trademark and remaining Esprit International shares, Esprit Global Holdings Co., Ltd. unified the global Esprit brand, allowing the brand to regain unified control after the 1970s. In 2004 at the global business headquarters, Esprit commemorated partner Ettore Sottsass with an exhibition. Their partnership began in 1982. His designs and architecture are incorporated into Esprit stores and showrooms around the world. Ettore Sottsass contributed greatly to the development of the brand. In 2006, the Esprit brand was sold in more than 40 countries on 5 continents, with 640 independent stores and more than 12,000 wholesale customers. 12 series every year, more than 20,000 product designs, including women's, men's and children's. There are also many licensed products. In 2007 Esprit launched de.corp. More fashionable and progressive than its "big sister". Esprit Women's Casual Wear, the new Esprit division, designs a clean, youthful urban style for women aged 18 to 25. This is the first set of clothing launched by de.corp, Esprit urban casual wear, showing the inspired look of the post-80s generation. MTV Networks and Esprit's EDC have announced an extensive partnership, with the EDC brand sponsoring the M TV European Music Awards, Europe's largest music event. Esprit celebrated its 40th anniversary in 2008 with a series of celebration events involving all departments and authorized partners.