Tianjin Guishunzhai Pastry Co., Ltd. won the title of Top 100 Commercial Circulation Enterprises in Tianjin in 20001year, and was named as a famous commercial service brand in China by China Business Federation in 2002. In 2003, the activity of "Promoting mooncake industry standards and striving for excellent brands that meet the standards" sponsored by China Business Federation became the first batch of excellent brands in Tianjin, and became a famous trademark in Tianjin in 2004, winning the honorary title of the most popular mooncake in Tianjin. Muslim-oriented and honest management are the foundation of Gui Shunzhai's career. Gui Shunzhai, as a Muslim pastry enterprise, insists on strict product quality control and is responsible for customers, and strives for truth, quality and characteristics with raw materials, such as flowers in Miao Feng, jujube in Laoting, red fruit in Chengde, raisins in Xinjiang and flour in Lida, Tianjin. Strict testing and manual screening of raw materials; Special fillings have been made by myself for many years, including eight small fillings, bean fillings, red fruit fillings, jujube paste fillings, homemade pure sesame oil and so on. In the history of Guishunzhai, many traditional cakes with Tianjin flavor were loved by people. In order to meet the market demand, the company has organized technical forces to continuously tap for many years, and has successively resumed the production of nearly 20 traditional products such as "honey tribute", "silver ingot" and "flower cake", which are well received by the public. There is a pattern of multi-competition in the pastry market, and progress can only be made if there is competition. Competition is the incentive and spur for the development of time-honored brands. Since the beginning of the new century, Gui Shunzhai has started a second venture with the enterprise spirit of "loyalty, hard work, teamwork, hard work, innovation and dedication" and the business purpose of "pursuing customer satisfaction, advocating healthy consumption, highlighting national characteristics and dedicating brand-name services".
Gui Shunzhai's leading group and employees have a glorious tradition of having the final say and making decisions, and have fully implemented the enterprise development goals of production modernization, chain operation, product serialization and integration of production, supply and marketing, and achieved rapid development.
In 2002, Guishunzhai Cake Commercial Building, with a building area of over 1.900 square meters, was completed, becoming the largest cake and food commercial building in Jinmen, with a century-old shop taking on a new look. The number of chain stores has grown to five, which has achieved good social and economic benefits; In August, a modern pastry production base with an investment of 5 million yuan and a construction area of more than 3,000 square meters was put into operation in Tianjin Beichen Science and Technology Park, and the time-honored brand took the modern train; The development of new products has entered the fast lane, adhering to the tradition and learning from new raw materials, new processes and new packaging at home and abroad, and nearly 100 new products are favored by consumers.