2019 is a critical year for Xiaohongshu App user growth and commercialization. As a content and social sharing community platform, with more than 200 million young users active here, a huge traffic depression has formed and gradually expanded. Users record every moment of their lives on the Xiaohongshu App through short videos, pictures and texts. Currently, the Xiaohongshu App generates billions of note exposures every day, covering various lifestyle fields such as fashion, skin care, makeup, food, travel, film and television, reading, and fitness. () Where there is traffic, there is a spotlight. Xiaohongshu App, a new traffic depression, has also attracted various brand merchants to come here to "plant grass". On March 19, Xiaohongshu App upgraded its brand account and opened up a series of marketing permissions to brands. This is also a key step in connecting the Xiaohongshu App community and e-commerce for commercialization attempts. The newly upgraded brand name will become a role similar to "a brand experience center in a city". When users see high-quality content, they can directly enter the flagship store configured by the brand to purchase, completing a complete closed-loop marketing, which is more efficient in traffic conversion. So, how does the Xiaohongshu brand account work? Weisidun Mobile Marketing has integrated and sorted out the following 7 important issues to help companies play with their brand names. What is the brand number of Xiaohongshu Qamp; what is the brand number of AQ1? The brand number is upgraded from the brand account. The new brand number will better connect consumers and brands and help brands complete one-stop closed-loop marketing on Xiaohongshu. Brands can customize the brand account page and create a unique style to deliver brand content; brands can use the brand account to operate content, create business topics, and aggregate user UGC; at the same time, the brand account is directly connected to the Xiaohongshu brand flagship store, which is efficient Complete transaction conversion. Q2 What is the role of the brand number after it is activated? 1. Official certification: *Have an exclusive "brand account" logo on your personal page as an authoritative certification of brand identity; *Have more display entrances on the search results page, brand topic page, etc., giving the brand more ways to reach Little Sweet Potato; 2 , Promotion notes: *Only after the brand account is certified, the brand can cooperate with users to publish business promotion notes and obtain normal exposure; *Users with brand partner qualifications need to use the brand reporting system, and the brand account can view the note data through the system ; 3. Data analysis: *Enjoy multi-dimensional data support including fan data and note data, helping brands understand fan growth trends, locate popular note characteristics, and ultimately achieve high-quality growth of brand accounts; 4. Store binding: *can be combined with Xiaohongshu’s official brand store is bound, and a product display column is added to the personal page, making it easier to weed Xiaohongshu and achieve efficient conversion of community traffic; Q3 How to apply for a brand number? The brand number is the behavior of the brand party, and the brand party refers to the trademark registration party. To apply for a brand number, please log in, follow the operation prompts, register a Xiaohongshu account and submit your qualifications for review. After passing the review, you can have an exclusive brand number. Q4 What information is required for brand number certification? 1. Domestic brands need to provide the brand owner’s business license and official certification application letter and brand/website/software certification qualifications (if the brand account certification content is a brand, a trademark registration certificate is required; if the brand account certification content is a website, the website must be provided. Screenshot of the registration inquiry on the Ministry of Industry and Information Technology website. If the brand account certification content is software/APP, a color scan of the original software copyright registration certificate must be provided) 2. Overseas brands must provide company registration documents and official certification application letters, trademark registration certificates and certification information forms (Including certified avatar/certified name/brand introduction) Q5 Are there any special precautions for brand number review? 1. The business license must be a color business license, or a black and white copy stamped with the official seal of the business license body (the official seal cannot be an electronic seal). 2. Apply for an official letter to be stamped by the operating company and signed by the operator. Both are indispensable. The Xiaohongshu account name must be exactly the same as the trademark registration certificate. Do not add suffixes such as "flagship store", "brand store", "official account", etc. 3. The authorization letter must convey the qualifications. If the brand does not personally operate the official account (the Xiaohongshu brand account operator is inconsistent with the brand), an authorization letter from the brand authorizing a third party to operate the brand account must be provided; if the brand personally operates the account For operations, there is no need to provide it.

4. Trademark registration certificate, color trademark registration certificate, or black and white copy stamped with the official seal of the trademark holder (the official seal cannot be an electronic seal). 5. Other certification information (equivalent to the brand profile, which appears at the top of the account homepage) cannot exceed 40 characters (20 Chinese characters); the certification name needs to be filled in with the brand account name, not the company name. Q6 How does the brand number operate? 1. Brands create content independently. Brands can publish their own original graphics or 1-minute short videos. 2. Display brand UGC content users @brand, and display specific UGC content on the homepage; note users who are displayed by the brand will also receive private messages from the brand. 3. Create content with brand partners. Find suitable bloggers through the Xiaohongshu brand partner platform, address: TA, and cooperate with them to produce high-quality brand partner content. Q7 How to create a high-quality brand number? Xiaohongshu encourages authentic, high-quality, and diverse content. Brands with good design, good reputation and good stories are more likely to stand out here. It is recommended that brands that enter Xiaohongshu put the needs of Xiaohongshu first, get closer to users, and play with them. The popularity of Xiaohongshu App did not happen overnight. Only when companies understand the marketing rules of Xiaohongshu App can they take advantage of it. Weisidun Mobile Marketing has now become the official certified agent of Xiaohongshu App. If you want to know more commercial marketing secrets of Xiaohongshu App, please continue to pay attention to Weisdun Mobile Marketing. Do you have any questions about the Xiaohongshu App brand number? Welcome to leave comments and messages.