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I am from Tianjin, and I have some questions about opening a Western pastry franchise store.

Twelve steps to prepare for opening

Step 1: Prepare funds and determine the scale, whether to operate production and marketing integratedly or separately;

Step 2: Prepare technical sources and hire employees, or you can also do a job yourself;

Step 3: Site selection. Determine whether to open in a business district, downtown area, or residential area;

Step 4: Market research. Conduct a detailed investigation into the regional food market demand, current consumption situation, consumption capacity, citizens' eating habits and industry competition;

Step 5: Feasibility analysis. Are the products and services acceptable to everyone? Is it better than those in the industry? Where are the opportunities?

Step 6: Conduct sales and market share assessment. Determine the scale of investment you are prepared to make, and then estimate the size of the target market. Calculate the number and turnover of competitors, compare your own situation with that of your competitors, and estimate your own turnover and market share;

Step 7: Decorate and apply for licenses. The decoration complies with national regulations. It is best to use warm colors for the facade, which must have its own characteristics without being too fancy.

Step 8: Purchase equipment. There are more and more manufacturers operating equipment in the baking industry. You may wish to consult your peers and choose slowly. It is best to choose one with good after-sales service.

Step 9: Design a trademark that is special, interesting, clear, easy to remember and meaningful. It is best to register it to pave the way for building a brand in the future and creating famous brand products;

Step 10 Step: Design product packaging, the packaging must be practical and economical;

Step 11: Purchase raw materials, this is a very critical link, you must choose according to the grade of the product you operate, and contact a raw material distributor business. In fact, dealers know that you are about to open a business and have come to your door long ago. The selection of raw materials is very critical, as it directly affects the quality of the product. You may wish to choose products from manufacturers with stable product quality and after-sales service.

Step 12: Publicity