trademarks are the foundation of brand operation. With the transformation of traditional foreign trade business, more and more foreign trade enterprises pay attention to the domestic and international registration of trademarks.

is the acquisition of trademarks step by step or a shortcut?

Many friends in cross-border e-commerce and foreign trade industries ask questions about trademarks. Generally speaking, how long does it take to register trademarks? When I answer for one year or more, everyone will shake their heads. Because time is of special significance to enterprises in the Internet age.

I'll give you three examples. One is Taofen Bar, a giant of Rebate.com, which spent 8, yuan in 212 to buy 35 categories of Taofen Bar trademarks registered by others. The second is Beibei.com, a giant of vertical e-commerce between mother and baby, which also spent a huge sum of money in 212 to buy the Mizhe trademark. The third is Jin Wei, a giant of Wechat business and a lingerie industry, which spent 2, yuan in 215.

in which categories do foreign trade enterprises need to register their trademarks?

from the perspective of foreign trade enterprises, the categories most likely to be involved are, first of all, product trademarks: clothing is 25 categories, luggage is 18 categories; Followed by service trademarks, import and export services are related to category 35, and the corresponding service items are? Selling for others? And? Import and export agent? Cross-border electronic commerce enterprises have the characteristics of both e-commerce and foreign trade enterprises, and generally involve 9, 35, 36, 38 and 42 categories. For example, 35 categories need to be registered for the establishment of official website, 38 categories need to be considered for the adoption of brand-new social media in Wechat business, 9 categories need to be considered for the vertical category of APP, 36 categories need to be considered for the hot internet finance, and 39 categories need to be considered for the application of logistics and transportation.

At present, the trademark risk of foreign trade enterprises is high.

Many foreign trade enterprises will encounter a problem. The trademark that the boss wants to register is the same as or similar to the registered trademark in reality, which leads to the failure to register the trademark.

Let's take a case. There is a well-known reducer manufacturer in Xiaoshan. What is its brand name? ASIADRIVE? Translated into Chinese? Asian transmission? At that time, I consulted the trademark office and came to the conclusion? Common name, unable to register? For this reason, the enterprise gave up the trademark application and chose to continue to use it. A few years later, a Suzhou enterprise was registered? ASIADRIVE? Trademark, after several years, Suzhou enterprises sued Xiaoshan enterprises, demanding to stop the infringement and compensate for the losses.

Therefore, many brands must apply for registration and protection if they really like them. Don't take chances, wait until the brand is well-known, and then apply. In such a market environment, it will soon be squatted.

Every foreign trade enterprise should consider registering a trademark overseas.

What kind of enterprise, what kind of market, what kind of trademark to design and what kind of strategy to use are all very professional topics. For example, there is a Ningbo enterprise trying to apply in major countries around the world? EURO? Trademark, used in lock products, was rejected; There is a very famous production chain enterprise in Hangzhou, a word in the design pattern of the trademark? B? And the initials of Bridgestone tires? B? Similarly, the global application was besieged by Bridgestone and had to be rebranded. At this time, a professional is most needed to solve the problem and give a reasonable plan to achieve the goal. If your lawyer or intellectual property agency is unprofessional, the advice given is wrong, and it is likely to cost a lot.