I like both.

1. Brand value of Coca-Cola and Pepsi

Coca-Cola is one of the most well-known brands in the world

Coca-Cola brand value:

Since 1999, it has ranked first on the list of the world's 100 most valuable brands by Business Week in the United States for eight consecutive years, and is the only beverage brand in the top 10. In 2006, its brand value reached US$67 billion. In October 2005, Coca-Cola ranked first among the world's top 500 brands in the 2005 "World's Top 500 Brands" ranking list by the World Brand Laboratory. The Coca-Cola brand ranked first among the "Most Valuable Brands in China in 2005" in the Chinese version of Fortune magazine in the United States.

Pepsi-Cola's brand value:

In 2004, "Forbes" magazine ranked "The Most Valuable Brand in the United States" PepsiCo ranks in the top ten of "Valuable Company Brands". In the ranking of the world's most valuable brands selected by Business Week in August 2003, PepsiCo's Pepsi-Cola brand ranked 23rd.

2. Sales volume of Coca-Cola and Pepsi:

Market share of Coca-Cola and Pepsi in China:

1. The Coca-Cola Company accounts for 42% of the market share, ranking first First

2. Pepsi-Cola launches a strong challenge to Coca-Cola with a market share of about 32%

Coca-Cola:

The Coca-Cola Company is the world’s largest Beverage Company (No. 1).

It is also a leader and pioneer in the soft drink sales market. Through the world's largest distribution system, it is sold in more than 200 countries and regions around the world, with a daily drinking volume of 1 billion cups. Accounting for 48% of the world's soft drink market, its brand value has exceeded 70 billion US dollars, making it the world's number one brand.

Pepsi-Cola:

PepsiCo., Inc. is One of the most successful consumer goods companies in the world, it has 140,000 employees in more than 200 countries and regions around the world. Its sales revenue in 2004 was US$29.3 billion, making it the fourth largest food and beverage company in the world. (Fourth place). Its global annual sales have now reached 27 billion US dollars. It was selected in the 2001 "The Most Admired Companies in the United States" and "The Most Admired Companies in the World" surveys just announced by the US "Fortune" magazine. In the results and rankings of various industries, PepsiCo has continued to be ranked as "the most admired company in the world and the United States" and ranked first in the beverage industry; among the world's top 500 companies published by the magazine, PepsiCo ranked 63rd.

3. Competition between Coca-Cola and Pepsi-Cola:

Coca-Cola and Pepsi-Cola are the main fighters in the "soft drink war". They engage in an ongoing and fierce battle for the retail shelf, using a steady stream of new products, deep price discounts, large sales force sales force, and huge advertising and promotion budgets.

Coca-Cola background:

"Coca-Cola" is a world-famous brand with a history of more than 100 years. Judging from the time it has existed in Pepsi, we can conclude that "Coca-Cola" is a very successful brand. When we carefully review the growth process of "Coca-Cola", we will find that this is also a textbook on brand management. Coca-Cola was invented in 1886 by pharmacist John Pemberton. In 1891, the Coca-Cola Company was officially established and within three years it was sold throughout the United States. Although there are many different legends about the name "Coca-Cola", the English name "Coca-Cola" was actually named by Pemberton's assistant and partner at the time, accountant Robinson. They thought "two capital Cs would look good", so they used "Coca-Cola". "Coca" is the spice extracted from the leaves of the cocoa tree, and "cola" is the ingredient extracted from the cocoa fruit. The trademark "Coca-Cola" has remained unchanged for more than 100 years. The Chinese name "Coca-Cola" has always been considered the best translated name in the world. It is both "coke" and "coke". It not only maintains the English sound, but is also more interesting than English. "Coca-Cola" first became associated with China in 1927, when the Coca-Cola Company set up bottling plants in Tianjin and Shanghai, China. Since then, the name "Coca-Cola" has gradually been recognized, accepted and liked by more and more Chinese people.

By 1933, the Shanghai Coca-Cola Factory became the largest bottling plant outside the United States. At that time, "Coca-Cola" had actually become one of the few world-famous brands known to Chinese people. In 1978, on the day China and the United States announced the establishment of diplomatic relations, Coca-Cola announced that it would be the first international consumer goods company to return to China. So far, Coca-Cola has established more than 20 joint venture bottling plants in China, with annual sales exceeding 320 million boxes. Up to now, the total investment of Coca-Cola Company and other partners in China has reached 800 million US dollars, and China has become Coca-Cola's fifth largest market in the world. "Coca-Cola" has become the most famous international brand in China.

PepsiCo Background:

PepsiCo Beverages International Group is a world-renowned multinational company in the United States. Its global annual sales have now reached 27 billion US dollars. In the United States, "Fortune" In the 2001 "Most Admired Companies in America" ??and "Most Admired Companies in the World" surveys and rankings in various industries just announced by the magazine, PepsiCo has been ranked as the "Most Admired Company in the World and in the United States". Ranked first in the beverage industry; among the world's top 500 companies published by the magazine, PepsiCo ranked 63rd. PepsiCo entered China to build factories in 1982. Together with a bottling plant just completed in Shenzhen, there are more than 30 joint ventures and cooperative enterprises with a total investment of nearly US$500 million. Its "Pepsi", "7-Up", "Mirinda" and "Mountain Dew" brands, including "Asia", "Arctic Ocean", "Tianfu" and "Gatorade" series, and "Dole" series of beverages have become A well-known brand in China. PepsiCo is a large and successful company. It has a history of more than 100 years since its birth in 1898. During this period, it was on the verge of bankruptcy and struggled in business, but in the end it was able to turn danger into safety and stride forward to achieve today's glory. Pepsi's success, like all successful companies, benefits from its visionary leadership, its business strategy, strict management and continuous introduction to adapt to the market.

From this point of view, in the world In the cola market, Coca-Cola has the upper hand. However, in the 2004 Forbes magazine's "America's Most Valuable Company Brands", PepsiCo surpassed Coca-Cola, which has always been proud of its brand value, for the first time with US$56.1 billion; in addition, in the Canadian province of Quebec , the sales volume of Pepsi-Cola there is higher than that of Coca-Cola, and it is one of the few regions that can surpass Coca-Cola.