Naming principle of cutting fluid brand
1. Easy to spread: The purpose of brand name is to distinguish this product from that product, so that consumers can easily identify the brand they bought. If the naming of a product is easily confused with other products, it will make it difficult for consumers to subscribe, which will inevitably affect the sales of products.
2. Product names should adapt to the bright rhythm of economic life in the times and improve loudness.
3. novelty. Freshness can inspire people and leave a deep impression. At present, there are metaphors, puns, exaggerations, straightforwardness, descriptions, eulogies, excuses, reflections, coinage and so on. Often used for naming. No matter which one is adopted, it should be novel, not fall into the stereotype and not be similar to others.
4. Be able to tell or imply the characteristics of the product and the benefits it can bring to consumers.
It should be able to give people artistic beauty, so that people can enjoy the pleasure of exaggeration and clever metaphor and achieve the purpose of memory at the same time.
6. Flexible for any new product.
7. Have a harmonious pronunciation and lasting charm. If it is an export product, you also need to consider the pronunciation of the names of various parts of the faucet.
8. To study consumers' preferences and taboos, especially in export commodities, we must understand the customs and habits of the countries and regions where consumers live, and do not make taboos.
9. The names of cutting fluid products imported from abroad or jointly produced shall be flexibly translated.
Naming method of cutting fluid brand
1. Borrow a name
That is to borrow good words from classic works, such as Alibaba. There is also the use of commodity names as cross-industry brands in life, such as Xiaomi mobile phone and hammer mobile phone.
2. Homophonic method
Homophonic method is not only to replace a word or a homonym, so it is difficult to register such a brand successfully. If you need to register a brand trademark, you must refer to the provisions of the Trademark Law or other previous case summaries. Especially in brand naming, such examples should be familiar to everyone in sportswear and shoes.
3. Personalize the brand and take the name as the brand.
In fact, many companies use the founder's own name as the enterprise name, and even register it as a trademark.
There are many examples of this method in the world, because the brand is easy to gain trust after personalization.
What should be paid attention to in brand naming: easy to remember, easy to spread and easy to input.
Especially complicated Chinese characters, uncommon Chinese characters and characters, try not to use them.
4. Method of merging keywords
The ways to include keywords are mainly industry keywords, product category keywords or distinctive adjectives. The advantage is that others will know what you do at a glance.
Three "No's" of Cutting Fluid Brand
Don't be unattractive.
"Aesthetic feeling" refers to the appreciation angle, that is, a brand name is too dull, tasteless and popular, which does not conform to the aesthetic taste and moral concept of keeping pace with the times. Maybe you will say that those brands such as "Wang Ma Zi" and "Goubuli" are not new brands. Here Bian Xiao reminds them that they are the product of the times, but in today's society, it is best to keep the brand name consistent with social culture.
Is it "deja vu"
The purpose of cutting fluid naming is to improve brand competitiveness by establishing a brand, thus surpassing rights. If the brand name is "deja vu", it will cause the brand to be similar to other brands, which is the taboo of commercial naming.
Third, don't be "too superficial"
Here, it means poor connotation. The brand name contains factors such as product quality and efficacy, which stimulates the purchasing power of this consumer. If the brand name is too superficial, it will not be recognized by consumers to some extent, which is not conducive to the long-term development of the brand.