This refers to a registered trademark. The benefits of doing so are as follows:

1. Enhance brand influence: When affiliated units use the company’s trademark, it can expand the exposure of the trademark and improve Brand awareness, thereby increasing consumers’ awareness and trust in the brand.

2. Expand market share: When affiliated units use the company's trademark, they can promote the brand to more markets and fields, expand the brand's market share, and increase sales and profits.

3. Strengthen partnerships: By authorizing affiliated units to use the company's trademarks, a closer partnership can be established to jointly promote brand development and market expansion and achieve mutual benefit** *win.