1, brand origin

Luckin Coffee is a local coffee brand in China, which was founded on 20 17 and is one of the chain coffee brands in China. Lujiao Lane, a tea brand in Taiwan Province Province, specializes in milk tea and fruit tea, which originated from the popular tea culture in Taiwan Province Province. These two brands have nothing to do with their origins.

2. Product characteristics

Luckin Coffee is famous for its high-quality coffee beans, fresh coffee taste and diversified coffee varieties. Their coffee beans are carefully selected and roasted to ensure that each cup of coffee can provide the best taste.

Lujiao Lane is dominated by milk tea. Their milk tea tastes silky and fragrant, and there are many flavors for consumers to choose from. The product characteristics of the two brands are also completely different.

3. Business model

At Luckin Coffee, online and offline sales are combined. Consumers can order food through Luckin Coffee's APP or website, or enjoy coffee in a physical store. Lujiao Lane is mainly sold in physical stores, where consumers can taste all kinds of milk tea and other drinks. These two brands also have different business models.

Taiwan tea culture in Lujiao Lane and its innovative development and mutual reference.

Lujiao Lane 1 Tea Culture in Taiwan Province Province

Taiwan Province tea culture in Lujiao Lane is a combination of China tea culture and modern milk tea management mode. Tea culture in Taiwan Province Province has a long history. Lujiao Lane successfully combines the essence of traditional tea with the production technology of modern milk tea to create a unique brand of milk tea. In Lujiao Lane, consumers can taste pure milk tea with strong tea fragrance and enjoy a warm and comfortable environment.

2. Innovative development of LG Coffee.

As a local coffee brand in China, Luckin Coffee has been committed to promoting the development of China's coffee market. At the beginning of its establishment, Luckin Coffee adopted an online and offline sales model to provide consumers with convenient coffee purchase services.

In addition, Luckin Coffee keeps trying new products, such as cold extracted coffee and fruity coffee, to meet the needs of different consumers. Luckin Coffee has also cooperated with well-known brands to launch limited edition coffee, continuously expanding brand influence.

3. The mutual reference between Lujiao Lane and Luckin Coffee.

Although there are great differences between Lujiao Lane and Luckin Coffee in products, they can learn from each other in business model and product innovation. Lujiao Lane can learn from Luckin Coffee's online sales model and expand its own sales channels. Luckin Coffee can learn from the tea culture in Lujiao Lane and develop more distinctive coffee drinks.

Learning from each other will help to promote the diversified development of China's beverage market.