The Starbucks logo is quite mysterious. It is said that after the name was decided, Terry Heckle began to study its ancient maritime books and later found a 16th-century Scandinavia wood carving of a two-tailed mermaid ( Printing) pattern, so the Starbucks logo was designed, which is a mermaid in the middle surrounded by the words STARBUCKS COFFEE TEA SPICES. According to research, this logo was first used on March 29, 1971. 1971 - 1987, the company's earliest logo

The name of Starbucks at that time was: Starbuck's Coffee Company (Washington corporation) The registered address was 2200 W. Emerson Place Seattle, Wash. 98199

Later The logo with only the word STARBUCKS was registered on November 18, 1986. The appearance of the mermaid has basically remained unchanged. The trademark registered on November 6 and 6, 1989 (which may have been in use before) has undergone major changes. , the color was changed to green, the mermaid is still a full-length image, and the belly button is still retained, but it is out of the style of the print and more like a logo. 1987 - 1992 Changed back to Starbucks' original design, a logo that could represent two companies and two eras

Then on January 11, 1994, Starbucks completed the registration of the current version of the logo. But the color is not accurately defined. In fact, this logo is said to have been used since 1992. Later, small supplementary registrations were carried out in December 1995 and December 1997. The former one mainly clearly defined the color green, and the latter one had slight changes in the pattern, which seemed to only involve the thickness of the lines. 1986 - 1987I1 Giornale's logo, and later invested 3.8 million US dollars to buy Starbucks

It is not difficult to see from the evolution of Starbucks' logo that the mermaid has become more and more reserved, from showing her breasts at the beginning to It's hard to tell from the later versions of her twin tails. The first major change (version 1994) was to cover the mermaid's breasts with her hair like many subtle beauty photos. It is said that it comes from the opinions of customers. They feel that the image of the mermaid is very offensive and there are too many "sexual" elements in it.

Is this because the beginning sign is too realistic and direct? Therefore, the subsequent changes are all about removing redundant elements. For example, the fish tail that looks like split legs is removed. That posture is really unsightly. This is also the biggest improvement of the current version. This important change is said to have been made by Mr. Micheal Parent from Quantum Graphics & Design. He found that everyone was unhappy with the mermaid with its legs spread open, so he took the initiative to find Howard Schultz and submitted his own modified design. Of course, he also made a lot of money for it.