Ownership structure, business strategy, brand image.

1. Equity structure: Swire Coca-Cola is a joint venture jointly invested by Swire Group and The Coca-Cola Company, in which Swire Group holds a certain equity stake. COFCO Coca-Cola is a joint venture jointly invested and established by COFCO Group and Coca-Cola Company, in which COFCO Group holds a certain equity.

2. Business strategies: There may be differences in the business strategies of Swire Coca-Cola and COFCO Coca-Cola. For example, the two companies may have different strategies and priorities in terms of product positioning, marketing, channel expansion, etc.

3. Brand image: There are differences in the brand image of Swire Coca-Cola and COFCO Coca-Cola. For example, the brand image, advertising, packaging design, etc. of two companies may be different to attract different consumer groups.