Trademark transfer is the way to obtain trademarks quickly. At present, the number of registered trademarks is increasing rapidly year by year, and the choice of buying trademarks is also increasing.

1- The proper brand name is not well designed

This is a problem that most entrepreneurs encounter in the period of dual creation. They often try their best to collect the wisdom of many people and come up with many names that can't be registered. As mentioned above, most commercial Chinese character combinations are almost on the verge of exhaustion of registration, and they are non-renewable and proprietary resources. It's hard to think of a good name to remember.

2- The pass rate is too low, and you may not be able to come up with a name for registration.

The rejection rate of trademark applications is getting higher and higher, more and more people are competing for trademark rights, and the pass rate of natural trademark applications is getting lower and lower. Maybe a year later, it will refuse to review the notice and miss better business opportunities.

3- The period for registering a trademark is long and the risk is high

It usually takes 6-8 years for an enterprise to apply for a new trademark and obtain a registration certificate, which does not necessarily guarantee the success of the application. During this period, enterprises should produce, manage and sell products. At the same time, they will do a lot of advertising, produce and package products, and lay channels. The total cost of promotion and operation is huge. Once the registration fails, it will bring immeasurable losses to the enterprise.

4- Trademarks become the entry threshold for mainstream businesses

Whether it is JD.COM, Tmall Taobao or Amazon, almost all products on commercial platforms must have trademarks. Wechat, Weibo, Alipay, search engine certification, holding a trademark certificate is preferred. If there is no trademark, it can only lag behind others and lose the opportunity to occupy the market.

This is the reason why many enterprises choose to buy trademarks. When purchasing trademarks or registered trademarks, they should be used reasonably and correctly to prevent revocation. More trademark transfers are carried out on Bajie Intellectual Property Trademark Network.