“Twist, lick, dunk.” When we hear this familiar advertising slogan, we immediately think of Oreo sandwich cookies. Oreo cookies are definitely the best chocolate sandwich cookie in the world. The biscuit leader turns 105 this year. How has Oreo grown over the past 100 years?
In 1898, the two most competitive biscuit companies in the United States, the New York Biscuit Company and the Chicago Biscuit Manufacturing Company, merged to form Nabisco.
In 1912, Nabes Company launched Oreo cookies (OREO), which were initially produced at the Manhattan branch factory. There are several theories as to why Oreo biscuits are called Oreos: The first theory is that OREO means gold in French, and the original packaging of Oreo biscuits is gold; the second theory is that OREO actually means gold. "White Heart Black" means color; the third statement is that OREO means mountain in Greek, and there is a hill on the pattern of Oreo cookies. However, none of these arguments can completely convince the other party.
The original Oreo cookies tasted and looked different than they do today. Originally, Oreo cookies also had lemon meringue flavor in addition to the original flavor, but by 1920, the lemon meringue flavor was discontinued. In appearance, the round biscuit produced in 1912 has the "OREO" trademark in the middle and is surrounded by a small garland. By 1924, the Oreo cookie design expanded the surrounding garland and added two turtle doves above the trademark logo.
In 1952, Oreo's biscuit design was revised again. The main body of the biscuit was still the OREO font, and the oval shape of the manufacturer Nabes' trademark and two horizontal and one vertical elements similar to antennas were added around the font. , the surrounding garland is composed of four-leaf clovers. In addition, the edges of the Oreo biscuits have been changed to a more grippy zigzag shape, and the color has been deepened.
In 1921, the original Oreo cookies were renamed Oreo sandwiches and the packaging was changed. In 1937, the Oreo sandwich was changed to the Oreo Cream Sandwich, and in 1974 it was changed to the Oreo Chocolate Sandwich Cookie. No matter what the Oreos are called, they're still popular. In 1996, Oreo entered China with the classic advertisement of "Twist, lick, take a dip" and gradually occupied the Chinese market.
Over the past 100 years, Oreo has continued to launch new products. From the 1950s to the end of the 20th century, Oreo successively launched double-layer Oreos, extra-large Oreos (10 times larger than ordinary Oreos), Oreo cereal and other products, but most of these products were Has been discontinued.
The importance of the Chinese market to Mondelēz, the parent company of Oreo biscuits, is self-evident. As early as 2006, Oreo biscuits had become the number one biscuit sales brand in China, but the good situation could not be maintained forever. The sales performance of Oreo biscuits in China declined after 2012, and the decline in 2015 was even more obvious. For a while, Oreo's "falling out of favor" in China sparked heated discussions.
However, the development momentum of Oreo biscuits is still strong. It is strong and unwilling to lag behind and has the courage to innovate.
From 2013 to 2015, Oreo successively launched soft and fragrant snacks, light and crispy flaky biscuits, and clever heart-filled biscuits.
In the second half of 2015, Oreo launched a creative marketing model, trying to win the hearts of young consumers through "playing with Oreo". Oreo first launched limited edition customized biscuits together with celebrities such as Ollie, Liu Wen, and Sun Yang. Since then, an Oreo imaginary packaging campaign has been launched, giving participating consumers the opportunity to get their own exclusive Oreo packaging. Oreo also cooperated with Ali to launch record cookies, including Oreo theme music in 6 different genres, including rock and jazz. Consumers can cut the cookie just by putting it back after taking a bite. These new ideas have indeed attracted everyone’s attention.
In fact, Oreo has already become a culture. The avenue where the Manhattan branch of the first Oreo cookies is located was named "Oreo Avenue," and March 6 became Oreo Day.
Loyal foodies have discussed different ways to eat Oreos; designers and architects have studied the patterns of Oreo biscuits; some have even raised Oreo obsessive-compulsive disorder... Of course, for comrades who are on the road to losing weight, Speaking of which, Oreo is something to be rejected.