1. What are the advantages of registering an American trademark? 1. Avoid malicious cybersquatting. 3. Register American trademarks to lay a solid foundation for expanding the international market, avoid cybersquatting, and drive misleading goods and services out of the American market to gain a unique competitive advantage. 2. Maintain the right of registration. Trademark protection in the United States is perfect. Trademarks registered in the United States are protected by law. In case of infringement by others, legal weapons can be used to safeguard the rights of trademark owners. 3. Value-added intangible assets American trademarks are important intangible assets of enterprises, and the use and protection of American trademarks are helpful to the asset evaluation of companies when their stocks are listed or acquired. 4. Build an international brand. Take advantage of the reputation of the United States in the world, build an international brand image by registering American trademarks, improve the influence of enterprises, and sell products to other countries in the world. 2. Who can apply for the registration of American trademarks? Both natural persons and legal persons can apply for registered trademarks in the United States. However, the United States Patent and Trademark Office requires applicants to indicate their nationality when registering American trademarks. At the same time, the United States Patent and Trademark Office also requires the applicant to have a special agency in the United States and a legal domestic address in the United States. 3. What materials should I prepare to apply for American trademark registration? (1) If the application is made by a natural person or a legal person, the natural person shall attach a copy of his passport or identity card, and the legal person shall attach a copy of his business license; (2) Designated registered goods or services; (3) A Power of Attorney for Trademark Registration, which must be signed and sealed by the applicant; (4) The trademark pattern is clear (1 copy); (5) The date when the trademark was first used in the United States. If it is not used in the United States, submit a "Statement of Intention to Use". 4. What is the basis for applying for American trademark? The basis for applying for American trademarks can be roughly divided into the following three types: (1) "actual use": this method is mainly applicable to the case that the applied trademark has been used in the United States, and the use certificate must be submitted at the same time when submitting the application. In order to save procedures and expenses, many domestic applicants use this method at present, but for those who have not actually used it, they need to bear the risk of good faith. (2) "Intentional use": This method is mainly applicable to the case that the trademark applied for is intended to be used in the United States, and the relevant use certificate can be used within the specified time, and additional fees need to be paid. (3) "Domestic basis": This method is mainly applicable to the case that the applied trademark has been registered or applied for in China. The applicant may submit a trademark application to the United States on the basis of domestic registration or application, but the application must be consistent with the domestic basis. 5. What are the precautions for applying for registration of American trademarks? The examination of trademarks in the United States is very strict. For different types of trademarks, applicants need to pay attention to the following issues: (1) Chinese trademarks can be submitted in the United States, but applicants need to provide the pronunciation of each Chinese character that constitutes a trademark and the corresponding English translation. (2) If a trademark consists of simple English letters, and these letters are not stylized, in order to make the trademark more widely protected, we usually suggest that the applicant declare that the trademark is a common font when submitting an application, that is, he does not declare any color, size or font protection. The common fonts mentioned here usually refer to TIMES NEW ROMAR or ARIAL. (3) If the trademark is colored, it is necessary to indicate the color of each part. It is worth noting that if the trademark is gray, the US Patent and Trademark Office will identify the trademark as a color trademark. (4) It must be clearly pointed out whether the trademark has special meaning in relevant business or trade, geographical description or other languages. (5) Choice of goods/services. Although the United States does not limit the number of goods/services submitted for application, because the United States advocates the principle of "use", the applicant must limit the choice of goods/services to those actually produced and sold, and must not think that the more goods submitted, the wider the scope of trademark protection, so as to choose some services that are not produced, sold or provided at all. Doing so is likely to cause the entire trademark to be revoked.