Belle is not only a brand of shoes, but also a life attitude, a life proposition and a way of life. Modern life should be multi-level and all-round. People pursue different life experiences and life experiences. Only by constantly mastering and adapting to changes and showing women's external and internal perfect temperament and feminine beauty in changes can we show our charm in all aspects.
Belle shoes is famous for its chain operation of high-end women's shoes in Chinese mainland, producing and selling Belle, staccato and true beauty poems (Joy&; Peace), Teenmix, TATA and other brands, or Nike, Levi's and Dorcus, a famous American urban casual wear brand, are all major domestic agents. Apart from Belle's good reputation, Belle's sales system, covering more than 80 large and medium-sized cities in Chinese mainland, has more than 860 stores of various brands.
Brief description of brand:
1850 Carl Bally, a Swiss gentleman, wandered around the popular avenue in Paris one day. Suddenly, the beautiful leather shoes in the window of a shoe store attracted his attention. After much hesitation, he decided to buy a pair of shoes for his wife, but forgot the size. Carl Bally, who is obsessed with this pair of shoes, spent a lot of money and bought the same leather shoes of different sizes. The beautiful encounter between Carl Bally and leather shoes triggered his idea of producing the most expensive and top-grade leather shoes in the world. The first pair of Bally leather shoes was officially born in the second year.
Leather shoes are the center of Bally's classics. The most important reason why Bally leather shoes can stand the test of history is the rigorous production process.
Bally leather products are simply divided into women's and men's, including purses, belts, wallets, business cards, suitcases, leather goods and so on. I used to see the "B" on leather as a symbol of exquisite and elegant traditional European style. However, since 1998, with the addition of new designers, Bally leather began to add some modern elements, and new changes can be seen in both the design of styles and the use of metal materials.
Bally's accessories, such as ties, scarves, socks, stockings and watches, are mostly produced in small batches. But the exquisite and ingenious design, combined with clothing, can present the ingenious effect of making the finishing point. Different from ordinary popular brands, Bally's clothing series is operated in a boutique style. It never deliberately emphasizes exaggerated fashion sense, but expects to create a meaningful and attractive clothing style. Therefore, the basic style, exquisite texture and easy-to-match workmanship are all important features.
Bally- romantic shoe king
From a romantic story, Bally has always been a guarantee of quality. /kloc-in 0/850, when Swiss businessman Carl Franz Bally went to Paris on business, he was attracted by some handmade leather shoes in the window of a shoe store and wanted to buy them as gifts for his wife. Carl bought many pairs of shoes for his wife because he was eager to love her, which also triggered Barry's desire to make beautiful shoes for his wife and produce the most advanced leather shoes in the world. Carl also founded Fritz's own shoemaking company "Barry &; The company used a German shoemaker to make his first pair of leather shoes in Schon Wilder. 1854 After Fritz left his post, Carl changed his name to "C.F.Bally" and opened specialty stores in Zurich, Bern and Basel, and began to export products to South Africa. Different from the old shoe stores that generally flaunt hand-made, Bally began to introduce mechanical production very early, and became the largest leather shoes manufacturer in Europe in 1870, and quickly opened branches in Montevideo (the capital of Uruguay), Buenos Aires (the capital of Argentina), Geneva and Paris. 1892, Carl delivered the enterprise to his son and changed the brand name to "C.F. Bally and Sons". 1907, the brand became a listed company and was renamed as "C.F. Bally Co., Ltd." again.
Bally started a large-scale construction project in the 1970s. 1976, Bally added clothes, handbags and other leather products to its collection, making the products more diversified. 1977, Bally was first taken over by Werner K. Rey, an outsider. 1988 began to enter the Asian market, and Bally Japan Ltd was opened at the first stop. Bally was in a slump in the fashion industry in the 1980s and 1990s because too many products were authorized by dealers to produce and design by themselves, which led to the decline of brand products and quality. Until 1999, Pacific Construction Group, Texas, an American private equity fund, successfully acquired Bally, and decided to push the brand to the top international brands and enhance the brand image through a series of promotion and innovation. At that time, Bally hired Scott Fellows as creative director to inject young elements into the brand. Until 2002, Bally was taken over by Luca Ragonese and Johnny Coca, and became the product and design director, which made the brand return to the status of fashion representative.
At present, Bally has design centers in London, Milan and Paris to create Bally products that combine traditional classics with modern design. Scribe leather shoes, which can be completed through 350 processes, are the most popular classic representative of Bally shoes, and water ripples are also the classic patterns that Bally has been using in leather design. In addition, of course, I have to mention the trademark "B" symbolizing Bally, which marks the growth of Bally and often appears in buckles of leather goods, chains of leather bags and even soles. At present, each pair of Bally leather shoes has to go through more than 200 manufacturing processes and inspections on average before it can be put on the market. Products always maintain excellent quality and become the representative of classic quality.
Belle Group was founded in Hong Kong in the 1970s. In the 1990s, it was introduced to the Mainland by Mr. Deng Yao, a famous footwear designer and senior industrialist in Hong Kong, and it achieved great success in repositioning the mainland market. Belle, which means "beautiful woman" in French, specializes in producing fashionable leather women's shoes as well as men's shoes. The main customers are middle-income urban white-collar workers aged 20-40. Belle has a variety of styles, with "comfort, simplicity, professionalism and maturity" as the mainstream, and there are also many trendy, fashionable and avant-garde. And with the popular price, high-quality products and honest service, it has established its own distinctive brand image, which has been quickly loved and supported by consumers in just a few years. According to the monitoring statistics of the retail market of national key shopping malls, Belle has been the top seller of leather women's shoes in China for three consecutive years since 2000.
Belle is not only a brand of shoes, but also a life attitude, a life proposition and a way of life. Modern life should be multi-level and all-round. People pursue different life experiences and life experiences. Only by constantly mastering and adapting to changes and showing women's external and internal perfect temperament and feminine beauty in changes can we show our charm in all aspects.
Belle shoes is famous for its chain operation of high-end women's shoes in Chinese mainland, producing and selling Belle, staccato and true beauty poems (Joy&; Peace), Teenmix and other brands, or famous American urban casual wear brands Nike, Levi's, Dorcus, etc., are the main agents in China. Apart from Belle's good reputation, Belle's sales system, covering more than 80 large and medium-sized cities in Chinese mainland, has more than 860 stores of various brands.