First, Double Eleven was originally a popular culture in the 1990s. At first, it was simply called Singles' Day, and later it became a shopping festival. Therefore, JD.COM and Tmall, as two major e-commerce giants, think that JD.COM. COM's use of Double Eleven infringes on Tmall's legitimate trademark rights and interests, but JD.COM thinks that Double Eleven should be a national holiday, Tmall Double Eleven and JD.COM Double Eleven, or a little smaller? XX supermarket double eleven, XX hotel double eleven? In essence, the name of the company or enterprise is used as the propaganda name of the Double Eleven instead of the Double Eleven. In the early years, Tmall registered the Double Eleven as a trademark, but in essence it used the Double Eleven for commercial purposes. Therefore, BOE requested to revoke the Tmall Double Eleven trademark, and Tmall refused to accept the decision to be revoked, so it filed an appeal.
Second, double eleven? Singles Day? As early as the 1990s, campus culture became a popular word, but it was later called shopping festival. However, BOE believes that Double Eleven should be a public word and should not be reduced to a commercial word. However, Ali's Tmall said that the Double Eleven should be a commercial logo and should pay attention to copyright. So the day before the Double Eleven, JD.COM and Ali sat in court together, but the case was postponed. In a sense? Double eleven? It should be a festival, and it should be public property. Why is it his turn for Alibaba's Tmall to become a trademark and commodity? This is a little strange. In a sense, there are relatively many people who support JD.COM.
Third, for this matter, major netizens have also discussed why a good holiday, a good shopping festival, has become a trademark and a commercial product under Ma Yun's company. To be honest, Ali Tmall's operation is a bit staggering. I don't know what you think about this. Welcome to discuss the supplement!
Summarize! Welcome attention!