It can be seen from the trademark case between Apple and Proview and the Wong Lo Kat trademark case between Guangzhou Pharmaceutical and Jiaduobao that Apple compensated Proview US$60 million, while Guangzhou Pharmaceutical and Jiaduobao The competition between them is not over yet. From these two cases, we can clearly see that a small trademark hides huge economic value in economic competition. In fact, to be honest, a trademark itself has no value, but once a small trademark becomes a company, brand word, or pronoun, the value of the trademark will undergo earth-shaking changes. It has become a standard with no specific judgment at all, and it is precisely because of this that a trademark has its use value and economic value. In fact, in modern economic society, trademarks are the intellectual property rights of a company, and they are also the implicit value of a company. Then, the cost of trademark transfer has become a topic of discussion in the corresponding industries. At present, there is no very specific approval standard in the field of trademark transfer, and now it is up to the company to determine the budget. For example, if Lenovo wants to transfer its trademark, how much does it cost to transfer the trademark? Regarding this issue, companies generally consider that trademarks are the company's intellectual property. What is the popularity of this trademark and the popularity of this company, and then calculate how much the trademark is worth? The product field in which the trademark is located determines the value of the trademark. If the product is selling very well in the market competition, the cost of transferring the trademark will be very high. We can see a small trademark everywhere in social life. There is nothing different about it. But if it is this small trademark, if it is transferred, the economic value of the trademark will be immeasurable. That's why there is the most important link in trademark transfer. Both the buyer and seller of the trademark will make the purchase after accounting. ,