At present, there are two main ways to obtain a registered trademark, one is through trademark registration, and the other is through trademark transfer. Trademark registration generally takes six to eight months, and trademark transfer only takes four to six months. Authorization can only be used after signing a trademark transfer contract. So what is the trademark transfer price?

1. Is the trademark well-known at the time of purchase?

the function of a trademark is to distinguish the source of goods or services, and then facilitate consumers' identification or service. The higher the visibility and recognition of trademarks, the easier it is for consumers to understand the goods or services marked by trademarks. Therefore, if the trademark is well-known, the trademark transfer price will be higher.

2. Is the name of the purchased trademark a popular trademark category

There are 45 categories of registered trademarks * * *, some of which are very popular. For example, the "three or five categories" we often say are mainly "advertising business", one of which is selling for others. So many companies will choose to register this category. Another 25 categories of trademarks are "men's and women's clothing, shoes and hats". This is ours. Life is closely related to clothing, food, housing, transportation, etc., so there is a great demand for trademarks in popular industries, which affects the purchase price of trademarks.

3. Whether the scope of approval for purchasing a trademark is complete

The Trademark Office approves a registered trademark and at the same time approves goods or services limited to the use of the trademark. A trademark can only register one major category and 1 service subcategories. Where the transferred trademark is incomplete, the scope of use of its sub-category trademark is less than 1 sub-categories, collectively referred to as "residual mark". The price of such a trademark will be relatively low, so whether the scope of trademark approval is complete will also affect the transfer price.

If you encounter any problems in the use of trademarks, please consult Bajie Zhichan Trademark Network, which is committed to providing intellectual property rights for all enterprises in China!