Jiujiang specialty
In Jia Wei Town, almost no one does not know Liu Qi. He is one of the first people in Jia Wei Town to start a business in Guangdong. For various reasons, many people came back, and many people were unknown. Only a few people can achieve something, and he is the best among them. He started from Dongguan, Guangdong, and set up a food company. Up to now, a number of branches have been established, covering many large and medium-sized cities in China, such as Beijing, Shanghai and Hangzhou. People who are so busy must seldom go home. His entrepreneurship in his hometown has another origin. In my hometown and countryside, every second half of the year, I make a kind of food called bean cake. The basic method is to soak rice and wheat in a certain proportion, finely grind them into slurry, iron them into round cakes with a cooker until they are cooked, then roll them out of the pot with a tool and make a second pot. Jiangnan is dominated by rice, but bean paste is better, with rich wheat flavor and moderate taste, so it can also be classified as coarse grain food. There are many things to pay attention to when making beans well. Fresh tofu is soft, so it can be eaten hot, cooked or fried, which is not convenient for long-term preservation. Rural people make two baskets at a time. First, they roll tofu tightly into a tube, cool it, cut it into finger-wide strips, dry it in the sun and keep it. Bean paste is the staple food when the variety of vegetables in rural areas is single in winter and spring, but it is annoying to eat it for a long time and it is also troublesome to make it. With the improvement of people's living conditions, many rural people no longer make bean paste. For a time, this kind of local food full of local flavor almost faded out of the historical stage. It is at this time that you found a business opportunity. Brother Liu Qi works hard outside every year, and it is the most relaxed and happy time to go home and reunite with his mother during the Spring Festival. Later, when I went home every year, I felt that there were fewer and fewer things when I was a child, and the taste of the year was getting weaker and weaker. Even if I want to eat a bowl of cooked bean cakes with new fragrance, I can't eat them. With nostalgia for his hometown and deep memories of the good old days, a bold idea suddenly flashed through his mind. "Selling bean paste should be sold not only during the New Year, but also at ordinary times." Liu Qi believes that many people, like him, are also thinking about the red bean paste in their hometown. Now people's lives are getting better and better, and the bean paste has the smell of whole grains. At the same time, coarse grain food is helpful to improve digestive function, delicious, nutritious and healthy, and will certainly be favored by everyone. Liu Qi told his family his thoughts after a market survey of Wei's catering enterprises. This proposal was quickly recognized by everyone, but who will do it? Liu Qi can't give up his career and invest in the bean paste business with uncertain future. It seems that the idea just fell through. At this moment, Liu Qi's mother stood up. She is very supportive of her son's idea and is willing to give him a hand. Liu Qi invested to transform the big house in Weijiaji Town into a production workshop. After purchasing equipment and hiring workers, Liu Yi managed and distributed the equipment alone. At the end of 1990s, "Weijia Liquor Liuyi Dousha" entered the market. In just a few years, "Liu Yi Ba Dou" not only sold to restaurants in Jia Wei, but also became a unique food in many hotels in Jiujiang. At the beginning of 2007, Liu Qi learned that the new rural construction in Xinhua Village, his hometown, was in full swing, and Liuye Village in Shangwan was the new rural construction point. Later, in order to cooperate with the construction of the village, he invested several thousand yuan to renovate the surrounding area of his house, and took the initiative to take out 2000 yuan as the fund for the construction of public facilities in the village. At the same time, Weijiaji Town 100 mu of land needs to be demolished as a whole due to the project construction, and the bean cake production workshop is also within the scope of demolition, so the bean cake production is facing difficulties. If you don't do it, the economic loss is not the biggest for Liu Qi. Bean cake is a kind of sustenance for his hometown, and he doesn't want to give up. After several years of sales of red bean paste, he saw further progress. He not only does it, but also makes it bigger and more famous, making a new industry, not just local food. In order to get started, he rented the entire abandoned Xinhua Village Primary School, with an area of nearly 2,000 square meters as a new factory. Considering that his mother will be getting older and older, and a series of new production, marketing and management he envisioned are beyond his control, the enterprise will not be able to develop and grow. For greater development, he decided to ask a friend to help him manage it. He also put more energy into management and asked his mother to do some auxiliary work. After the renovation of the factory building, we invested nearly one million yuan to purchase machinery and equipment such as winnowing, crushing, pulping, drying, packaging and quality inspection instruments, and established Jiuguxiang Food Co., Ltd., which implemented aseptic and closed one-stop production of products to ensure that environmental hygiene indicators meet food requirements, and obtained QS food safety certification passed by the Provincial Department of Quality and Safety at the end of 2008. There is still a lot of work to be done to expand production and gain public recognition. In the communication with many foreign friends, Liu Qi feels that there is still a lot of work to be done in the development of tofu series products. Therefore, after many experiments, he hopes that more varieties can gain a foothold in the market and help enterprises by letting foreign friends taste them themselves. Up to now, many kinds of bean cakes, such as sesame, sorghum and buckwheat, have been developed. Not only fresh bean cakes and dried beans are sold, but also a series of packaged ready-to-eat foods are produced and placed on the shelves of supermarkets such as Liansheng, Agriculture, Industry and Commerce in Jiujiang. Some products have also received special praise from foreign friends and opened up markets in other places. This product has applied for three patents, including one invention patent, and registered the trademark of "Jiuguxiang". Now, "Jiuguxiang Food Co., Ltd." has absorbed more than 50 migrant workers and laid-off and reemployed workers, achieving annual sales income of 1 10,000 yuan. At the end of the interview, Liu Qi said confidently: On the road of enterprise development in the future, the name "Jiuguxiang" will surely become louder and louder.