registered trademarks and store names are two different things, and store names can be registered in advance. However, if you want to register a trademark, you need a company business license or a business license of individual industrial and commercial households. If there is neither, you can't register a trademark. According to your situation, as long as the name of the store is registered first and you have a license for individual industrial and commercial households, you can register a trademark.

trademark registration fee: you need to pay the official fee of 1 yuan to the Trademark Office. If you entrust a trademark agency to handle it for you, you need an agency fee of around 6 yuan.

Procedures required for applying for a trademark:

1. Trademark pattern is required;

2. The scope of goods or services to be used for the registered trademark;

3. identification documents: a. if the company applies, a copy of the company's business license is required; B. Personal application: a copy of the business license and personal ID card of individual industrial and commercial households is required.

if you need further consultation or help, you can call me at Baidu HI.