17. Be concise and clear (bold) 18. Be full of qi (generous) 19. Be full of qi (drum) 2. Stab the beam and stab the bone (thigh) 21. Be rough (rough) 22. Eat without wrapping the belly (fruit) 23. Be shocked (shake)
32. A promise of a thousand pounds (gold) 33 goes without a path (shin) 34. A good job 35. A good job 36. Braised food 37. Waxed (waxed)
38. Dead skin (lai). 47. Spasm 48. Beauty 49. Luo 5. Traces of spider silk (horse) 51. Weakness (depression)
52. Buried in Myanmar (depression) 53. Letter from Ming. Bamboo book 62. Admission ticket (coupon) 63. Fame bird (magpie) 64. Toughness (stubble) 65. Scratching (itching) 66. Pleasure (appreciation) 67. Laughing and laughing (life) 68. People's affairs (world) 69. Holding. 76. Migration (migration) 77. White and flawless (defect) 78. Nine nights (night) 79. Reveal (announcement)
8. Salute (Xuan) 81. Chorus (Xuan) 82. Fake (fake) 83. Can't (already) 84. 92. Drink doves (birds) to quench your thirst 93. Sit in the array (town) 94. Collateral evidence (sign) is widely cited
95. Moxibustion (broiling) can make your hands hot 96. Jiuzhou (state) 97. The privacy of bed (bed) 98. Pose (willfulness). At the entrance of retail store, it's for sale
4. At the entrance of furniture store, it's furniture
5. At the entrance of decoration store, it's decoration
6. Lost property advertisement: lost property
7. At the entrance of installation company, it's decoration
8. At the entrance of car wash shop, it's decoration. Hardware store sign: "Qian" seat
13, sporting goods store sign: "Lan" ball
14, fast food restaurant door: large row of stalls
15, farmer's market sign: "Fan" eggplant
16, parking lot sign: "Mo" car charges
A traffic propaganda slogan: overload and danger are endless
2. A canteen menu: fish garden
2. Deliberately misspelled (typo in quotation marks)
1. Drug advertisement: "Cough" is urgent
2. Mountain bike advertisement: "Riding" is endless < p Transparent tape advertisement: irreplaceable
7. Internet cafe advertisement: one "net" is deep
8. Piano advertisement: "Qin" has a special liking and "Qin" at first sight
9. Water heater advertisement: "bathing" at will
1. Air conditioner advertisement: no "sweat" for life. Advertisement of a real estate company: all rooms are available
14. Advertisement of a cake: cake rises step by step
15. Advertisement of stomach medicine: one "no" to "stomach"
16. Advertisement of horse racing: enjoying riding
17. Advertisement of electric iron: hundred "no". Advertising of hat company: take people by "hat"
21. Advertising for treating lithiasis: turning big stone into small stone, turning small stone into small stone
22. Advertising for printer: A hundred smells are not as good as a key
23. Advertising for paint: erotic coating
24. Advertising for refrigerator: cooling front. Dance machine advertisement: smell "machine" dancing
28. Seafood advertisement: leading the "fresh" step
29. Dental clinic advertisement: "quick cure" population
3. Gift shop advertisement: "gift" is a matter of course
Furniture stores type advertisements as "furniture"
A hotel signboard says "Thirteen is too full"
A real estate advertisement "Burying wealth on all sides" is very conspicuous
Pharmaceutical merchants put out homophonic advertisements such as "Don't stay in the next spot" and write "Stop". All kinds of beer are written as "all kinds of beer sprinkles"
-the top ten failed advertising slogans in China in 22
1. The man whose seven-brand suit makes women enchanted
2. Give melatonin as a gift
3. Jiuxin Miting soap: Look, You infected your daughter with mites
4. Jiaozi of Heaven smiled and watched the clouds fade
5. When your hair fell in love with fertilizer, it was unexpectedly good
6. Dano took your new choice day and night
7. Jordan chan's Hongxing Erke shoes
8. Come and go for a cup of Zhijiang
9. Dicky Cheung's Happy Lang
1. When the car arrived nearby, I suddenly realized-the advertising car, the billboard impressively wrote: Shanghai-Hangzhou sweaters are on sale, and in a particularly eye-catching font and color, I declared "tearing down the house and selling tiles to make up for the trip." I'm not surprised!
realistically speaking, since the reform and opening up, especially in recent years, China's advertising industry has made great progress, and there are many memorable advertising products in various media. But what I saw yesterday is not an individual phenomenon. Inferior advertising slogans such as "jumping prices", "bleeding painfully" and "earth-shattering price reduction" are common.
This explains at least a few problems: first, the advertising practitioners are mixed; second, they deliberately exaggerate and lack integrity; and third, they are impetuous. I hope that lame advertisements such as "demolishing houses and selling tiles to collect tolls" will disappear as soon as possible.
the plaque and name of the store are the symbols for customers to remember the characteristics of the store. Nowadays, shops in the island city are blooming everywhere, and people are paying more and more attention to "visual impact". All kinds of personalized store names have become the first move for merchants to make interesting points. Some common and familiar nouns have been replaced by novel names, which have become the name signs that attract the attention of stores and attract business.
The plaque name of the store is not only a symbol, but also a glimpse of its cultural taste, interest style and ideological realm. A novel and memorable, loud and catchy store name can make customers unforgettable and impressed. For example, Sichuan Cuisine Restaurant "spicy love soup" and "Food for the Sky" became famous overnight because of the popularity of film and television dramas. It sounds smooth and pleasant to hear. How can you pass by without making people want to visit the store?
However, there are some merchants who believe that the name of "Bang" can "confuse the fake with the real", so "Donglaishun" is on fire, and various "Laishun" have appeared in the streets; Aunt Zhang became famous, and Aunt Li and Uncle Wang also went out. There are also some people who resort to "evil signs" for the sake of strangeness. In addition, some people who use homophonic characters as signs are everywhere, such as clothing stores called "clothes and clothes don't give up".
There are all kinds of porridge in the porridge land, which dazzles people. When read in Shanghai dialect, it's made in heaven! A clothing store on Pudong Avenue, named Yiyi Bushe, was sitting on the bus and looking at the scenery outside the window, which left a deep impression on the name of the store. The idea came from reluctance. There is a hairdresser at the intersection of Shiquan Street and Wuqueqiao Road, which is called "Dingjian". A customer understands the name of the store like this: "Top Cut" is the homonym of "Top", which means "First-class technology"; "scissors" is "scissors", which represents the hairdressing industry; "Top" can also be understood as "top of the head", indicating that the service object is "hair"-the name of the two words expresses three meanings. The names of some shops are very colorful, which has played a role in attracting customers into the door. A grocery store, the name of the store is "miscellaneous"; A store that specializes in large-size clothes is called "Fat People Don't Worry", and the name of the store clearly expresses the market positioning and effect; There is a men's underwear store named Neiku Square. Neiku is the homonym of underwear, and cool means fashion. Bifengfang has a clothing store called "Chuanbang", which means "dressing you" and dressing you up. The owner is three young women, all of whom are good at matching clothes. In Suzhou dialect, "wearing a gang" means "exposing the stuffing", which is derogatory and praised, but the response is very good, and many customers come in at this store name.
Xia Wei, the chairman of Yikelong, attaches great importance to the name of the store, and the names of his own clothing stores are all unique, namely "Armed", "Grace" and "Edge". She said that the first thing customers see is the name of the store, not the goods. A good name will arouse customers' desire to know about the store and its goods. A good store name is one of the best ways to attract customers.
in my opinion, a good store name should be easy to understand and remember, widely recognized, friendly and easy to spread, and it is best to find it from the most frequently used daily expressions; Unique, can attract customers' attention, express rich meaning, has a certain cultural content, and is appreciated for elegance and vulgarity; It is even better if the market positioning and industry characteristics can be included in the store name. However, people concerned believe that although a good store name can bring business, merchants can't hold the idea of "one handsome man covers all the ugliness", and the business performance depends on the basic elements such as goods, service quality and varieties. The signboard of the store should not only be eye-catching, but also be "harmonious" even if it is homophonic, and respect the cultural tradition and social value orientation. However, in addition to the name of the store, packaging the overall image of the store and giving certain characteristics to the goods and services, we can truly grasp the hearts of customers and make the store name a veritable golden signboard.
Also, regarding the nonstandard use of Chinese characters, firstly, traditional Chinese characters (except registered trademark stereotypes) are used, mainly celebrity inscriptions and registered trademark traditional Chinese characters are not marked with the "R" sign; Second, when foreign languages are used alone or both Chinese and foreign languages are used together, standardized Chinese characters are not the main ones, supplemented by foreign languages, and there is a phenomenon that English is huge and Chinese is extremely small; The third is to use typos and other words; Fourth, the use of idioms in advertisements does not conform to the regulations, causing misleading; Fifth, the propaganda and advertising language of health care products are not standardized. "PK" has often appeared in newspapers recently. Although some people may know the meaning of these two initials, such a phrase usage violates state regulations. If the newspaper must quote, it should put double quotation marks on "PK" and add Chinese translation, such as "PK".
There are many "stealth bombs" hidden in it! For example, the "silent mosquito" in mosquito-repellent incense advertisements; The beauty shop's "I shape myself"; The "endless riding" of motorcycles will confuse many people and lead to misunderstanding of Chinese.
With the development of society, a serious "virus" has flowed into our country, which is called typo. On the street, in newspapers and movies, typos can be seen everywhere.
typo: as the name implies, it refers to typo and other characters.
If someone writes "dye" as "dye" [nine as pills] and "drag" as "drag" [a little more], these are typos; Write "suggestion" as "meaning", in which "meaning" is another word. There are many reasons for the appearance of typos, and its bad influence or harm can not be ignored.
There are both subjective and objective reasons for typos.
The subjective reason is that many people think that writing Chinese characters is a personal matter, and it doesn't matter if there is more than one stroke, as long as they or others can understand how to write. Or some people don't grasp the structure and writing of some words at all. Of course, sometimes they can write a word, but they write it by mistake when they write. If someone writes "Wu" as "Wu" [writes [Yi] as [Ge]], writes "Pian Bug" as "Insect", or writes "Perseverance" as "refusing to give up" and so on. Some people, especially the operators of individual shops, write some nonstandard simplified words or other words for convenience. If someone writes "wine" as "nine" and "biscuits" as "dry", this situation is even more common.
The objective reason is that Chinese characters are ideographic characters, and many Chinese characters have many strokes, so it is difficult to remember and write Chinese characters. Compared with pinyin characters, the error rate of Chinese characters is quite high. In addition, there are too many homophones and similar words in Chinese, such as "winning" and "winning", "arguing" and "distinguishing", "parallel" and "exhausted"; "Must" and "Necessary", "There" and "Where", "Conformity" and "Attachment", "Inspection" and "Prosecutorial", and "Full and accurate" and "Detailed", etc., it is easy to make mistakes or confusion if you are not careful.
If a person intentionally or unintentionally writes a typo, it will be puzzling or even misunderstood, which will affect the expression of meaning and even lose the communicative function of words. If some operators sell things, on their advertising signs, they write "flower rolls" as "wreaths" and "big fish" as "shit fish", and so on. As a result, customers stop looking forward to words, and there is no business.
On the issue of using Chinese characters, each of us must have a correct understanding, attach great importance to it, and master the sound, form and meaning of Chinese characters completely and accurately; Be sure to write less or no typos, and consciously correct them. Only when we use Chinese characters correctly and standardly, and strive to improve our writing expression ability, can we make Chinese characters better serve our life and modernization.
In p>25, on the 1th anniversary of its founding, Chewing on Words, a magazine known as "Woodpecker in the Language Forest", published 1 Most Common Individual Characters in Contemporary Chinese Publications. this