Fengshen Motors, established in March 2000 with the participation of Taiwan's Yulon, is the predecessor of Dongfeng Nissan Passenger Cars. It is the product of Dongfeng Motors' attempt to deploy automobile production in coastal areas. The equity structure at that time was: Dongfeng Motors Accounting for 60%, Yulon accounts for 40%. It mainly produces Nissan Bluebird brand cars. This company has only existed for 3 years, but it has created a myth in the Chinese automobile industry: when it was established, the registered capital was only 130 million yuan. With only 23 million yuan in capital, the company rolled off the first car in the second month after its establishment and made a profit of 50 million yuan that year. Since then, Fengshen’s performance has been even more astonishing. In 2002, Fengshen became the industry’s most profitable company. 6, accounting for nearly half of Dongfeng’s profits that year, becoming Dongfeng’s most important financial source. Three years after Fengshen was established, its assets soared from 130 million yuan to 7 billion yuan, its cumulative profits exceeded 4 billion yuan, and it has produced and sold more than 100,000 Fengshen Bluebird cars. The person who led the company to create this miracle was Ren Yong, who took the lead in establishing Fengshen Motors and served as the general manager of Fengshen Motors.
In 2003, with the strong support of the State Economic and Trade Commission, Dongfeng Motor Corporation and Nissan Motor established the largest joint venture in the Chinese automobile industry - Dongfeng Motor Co., Ltd., with a registered capital of 16.7 billion yuan. Dongfeng Motor Co., Ltd. Nissan each holds 50% of the shares, with Nissan investing in cash and Dongfeng investing in assets related to the commercial vehicle business and the assets of the original Fengshen Motors. Yulon was forced to withdraw. After the establishment of the new joint venture, the passenger car business will be undertaken by the specially established Dongfeng Motor Co., Ltd. Passenger Car Company (also known as Dongfeng Nissan Passenger Car Company). Therefore, the Dongfeng Nissan we often see and hear now, It is a secondary company under Dongfeng Motor Co., Ltd., a direct cooperation between Dongfeng and Nissan, with each party holding 50% of the equity. There are no shares of Taiwan Yulon or other companies in it.
After the establishment of Dongfeng Nissan Passenger Cars, it still retained two company names starting with "Aeolian Automobile", but their meanings are completely different from the original ones. One of them is Guangzhou Aeolian Automobile Co., Ltd. Refers to the Huadu Factory of Dongfeng Nissan Passenger Car Company, and secondly, Fengshen Xiangfan Automobile Co., Ltd. refers to the Xiangfan Factory of Dongfeng Nissan Passenger Car Company.
Yulon Nissan Motor Co., Ltd. was established in 2003. It separated the original R&D and sales and other related businesses of Yulon Automobile Manufacturing Co., Ltd. with a capital of NT$3 billion at the time of establishment. The original Yulon Automobile Manufacturing Co., Ltd. Automobile Manufacturing Co., Ltd. held 100% of the shares, and Yulon later transferred 40% of the company's shares to Nissan.
The latest connection between Dongfeng and Yulon is that the two came together again on the Hangzhou Nazhijie project. Just at the beginning of this month, Dongfeng, through Dongfeng Hangzhou Automobile Co., Ltd., acquired 20% of the equity of Hangzhou Nazhije Company. Yulon holds 50% of Hangzhou Nazhijie. Yulon hopes to use Hangzhou Nazhijie to reorganize its layout in the mainland. . This project is strongly supported by the Hangzhou Municipal Government. The final success or failure remains to be seen.
After reading the above, you should have a clearer understanding of the historical origins and current cooperative relationships between Dongfeng, Yulon, Nissan, and Dongfeng Nissan.