Legal analysis: Cartoon characters do not have the right to portrait but have copyright. Cartoon characters are the products created by the author and belong to the scope of copyright protection. If it is to be used for commercial purposes, even if it is a fictional character, it must be approved by the original author and pay the royalties, otherwise it is an infringement.

legal basis: article 123 of the civil code of the people's Republic of China enjoys intellectual property rights according to law. Intellectual property rights are the exclusive rights enjoyed by the obligee for the following objects according to law:

(1) works;

(2) inventions, utility models and designs;

(3) trademarks;

(4) geographical indications;

(5) trade secrets;

(6) integrated circuit layout design;

(7) new plant varieties;

(8) Other objects specified by law.