Trademark transfer in corporate management has always been a hot topic, such as the iPad trademark transfer back then, and the Tesla trademark transfer. These are often reported in the news. In fact, When it comes to business management, one is the product, and the other is the external expression of the product, and the most direct form of expression is the trademark. Through the trademark, people can roughly feel the culture and scale of the enterprise, etc.

Because enterprises are not static, for example, today's star enterprises may be yesterday's flowers tomorrow. What follows is the management of trademarks. In enterprise management, trademark transfer is actually It is very common, right? What are the functions and benefits of trademark transfer for enterprises?

First of all, due to the limited Chinese language, a good trademark may be registered by others. At this time, if you want to use it, in addition to transferring it, you can only wait for the trademark to expire due to factors such as lack of renewal. But time is money, and few companies can afford to wait, and if someone renews it after 10 years, the wait will be in vain. Therefore, some large companies, if they like a trademark, will usually pay a lot of money to transfer it. This is not uncommon in business management.

The other is that some small and medium-sized enterprises have certain needs, such as entering an e-commerce platform, and this platform requires a trademark. At this time, the only option is to transfer, because registering a trademark currently requires at least It will take more than a year, and no one can afford to wait. Another example is some pharmaceutical companies. After the drugs are released, they do not have trademarks and cannot be produced. Therefore, at this time, they can only transfer them. In addition, when participating in some large exhibitions, products without trademarks cannot enter the exhibition, and it is too late to register. These factors will all promote trademark transfer.

In fact, in business management, transferring trademarks often helps enterprises a lot. After all, in terms of time cost, it can save a lot of time. A good trademark is much better than advertising.