Gome (English: GOME) was established in June 1 987 65438+1October1,which is a retail chain of household appliances in Chinese mainland. Gome in 2009, Gome was selected as the largest home appliance retail chain in China, world record association and China. In 20 13, the total number of Gome stores (including Dazhong Electric Appliances) reached 1063, covering 256 cities in China and 542 Gome unlisted companies, so the total number of Gome stores was 1605.
1 987 65438+1October1,Gome set up its first small store in Beijing, mainly engaged in various household appliances, with an area of less than 100 square meter.
Since 1993, Gome has established a low-cost and reproducible development model by unifying store names, product display methods, after-sales service, publicity, etc., and formed the embryonic form of China household appliance retail chain model.
In June 2004, Gome successfully listed in Hong Kong. In the "2004 rich popularity list and brand influence" selection, Gome ranked second among brand influence enterprises.
In 2006, it successfully acquired Shanghai Yongle Household Appliances, and in June 5438+February 2007, it successfully acquired Beijing Dazhong Electric Appliances.
It has become the largest number of stores in domestic home appliance chain enterprises.
20 12, 12 On February 25th, Gome held a conference on its future development strategy and new brand image in Beijing, and officially announced its corporate strategic plan for 20 13 -20 15 years.
In 20 13, the total number of Gome stores (including Dazhong Electric Appliances) reached 1063, covering 256 cities in China and 542 Gome unlisted companies, so the total number of Gome stores was 1605.
Huang Guangyu, a native of Shantou, Guangdong Province, was born in May 1969. He is an entrepreneur, the founder of China's home appliance retail chain model, and one of the representatives of modern tide merchants. In 2004, 2005 and 2008, he was the richest man in Chinese mainland, and ranked first in the Forbes China Rich List in 2006. [ 1]
In 20 13, Huang Guangyu, who was imprisoned, still ranked 39th on the Hurun Report with assets of 20 billion RMB.
Take commodity management as the core, and provide a low-cost and efficient supply chain platform.
At the same time, by opening the ERP information platform, we can share information with suppliers in order, inventory, reconciliation and settlement, improve the turnover efficiency and reduce the shortage rate; Improve the efficiency of cooperation with suppliers and reduce transaction costs.
Gome improves the shopping experience environment of stores by accelerating optimization and closing inefficient stores.
Gome's 20 13 semi-annual report shows that some listed companies have added 35 stores and closed 70 stores, and the number of stores (including Dazhong Electric Appliances) has reached 1073, covering 250 cities across the country. At the same time, there are 543 unlisted companies in Gome, so the total number of Gome stores is 16 16.
Some listed companies have optimized the store area of about 28,400 square meters by renting or withdrawing the rent. 20 13 In the first half of the year, the Group's single-store sales and sales per square meter achieved year-on-year and quarter-on-quarter growth, and the same-store sales increased by 15. 1%.
At the beginning of 20 13, Gome put forward the countermeasures of "low price and high gross profit".
Expand new categories and improve product richness through independent operation and platform operation mode; Divide goods into three categories: high-end, mid-end and low-end, and expand low-end product lines.
Reduce procurement cost through one-step procurement. At that time, low-priced underwriting goods accounted for about 20% of Gome's revenue, differentiated customized goods also accounted for about 20% of revenue, and conventional goods accounted for about 50%~60%. Through such procurement and commodity strategy, Gome takes into account low prices and high gross profit.
During the period of 1998, Gome established the logistics system of China's home appliance retail industry. Based on high information technology, it cancelled store warehouses and transitioned to centralized distribution mode to improve the operational efficiency of the logistics system.
From June 5438 to October 2005 10, Gome established a logistics organization in its headquarters. Gome Logistics Center consists of three major departments: Project Department, Operation Management Department and Inspection and Training Department. The project department is responsible for integrating the national warehousing resources, introducing new logistics technologies and planning the development direction of Gome's logistics system. The operation management department is responsible for national commodity allocation, regional distribution guidance, inventory tracking supervision and management; As of February 20 13, Gome has 49 branch logistics centers and more than 200 secondary and tertiary markets in China.
September 2014 19, a 3,500-square-meter gold retail store is about to open in Beijing's West Third Ring Road. The owner of this shop is Huang Guangyu.
Although Huang Guangyu is still in prison, it does not affect his overall control of Gome. In the first half of the year, Gome's revenue in the first half of the year was 29 1.2 billion yuan, up 7.4% year-on-year. The net profit was 690 million yuan, a year-on-year increase of 1 15.2%.
What is even more gratifying is that Gome's online transaction volume increased by 53.7% year-on-year, including an increase of 64.8% in the second quarter.
Huang Guangyu designed an O2O business model for Gome's gold business, which is mainly online and supplemented by offline.
On March 20 14, the online mall of Multilateral Jindu was launched. Its future plan is that online business should cover the whole country in 2020, and even explicitly require "not to pursue the number of stores".
There are four online retail channels for Multilateral Capital. In addition to its own online mall, Gome Online also launched the entrance of "Multilateral Gold". In addition, Gome also chose to open stores in Tmall and JD.COM.
Judging from the actual sales performance of Tmall and JD.COM, it looks rather bleak. Tmall's store homepage promotion was even launched on 7. 18.