In November 24, Zhoushan City, Zhejiang Province obtained the first batch of geographical indication certification trademarks of seafood in China.

Zhoushan is an important producing area of marine products in China. Zhoushan seafood such as "hairtail" and "Pseudosciaena crocea" is famous in domestic and foreign markets for its high quality and delicious taste. However, some unscrupulous traders often fake Zhoushan aquatic products, which seriously damages the goodwill of Zhoushan aquatic products and destroys the image of Zhoushan.

since p>24, in order to protect Zhoushan seawater products and enhance the added value of Zhoushan seawater products, Zhoushan municipal government has allocated special funds to support the construction of Zhoushan seawater product trademark brand base, and included the construction of brand base and the declaration of geographical indication certification trademark in the municipal government's practical projects. The Municipal Administration for Industry and Commerce, the Municipal Bureau of Ocean and Fisheries and other relevant departments carefully investigated and formulated local standards. At the end of November of the same year, the geographical indication certification trademarks of "Zhoushan hairtail", "Zhoushan Pseudosciaena crocea" and "Zhoushan Portunus trituberculatus" were declared to the Trademark Office of the State Administration for Industry and Commerce.

because there is no precedent to follow in the declaration of geographical indications certification trademarks for marine products in China and even in the world, it is difficult to identify them, and it has been' stranded' several times in the declaration. According to Wu Yangguo, deputy director of Zhoushan Industrial and Commercial Bureau, Zhoushan did not give up lightly, and organized experts, scientific research units and relevant departments to demonstrate repeatedly, and finally broke through and set a precedent.

According to reports, the geographical indication certification trademark is an internationally accepted system, which can provide quality certificates for the place of origin and products and improve the attractiveness of commodities to consumers. Using geographical indications to prove trademarks can not only protect Zhoushan's unique natural resources, products and cultural heritage, but also help Zhoushan to implement the development strategy of brand fishery, improve Zhoushan's fishery competitiveness and greatly enhance Zhoushan's popularity.

traditionally, the prices of agricultural products with geographical indication certification trademarks are generally 15% ~ 8% higher than those of similar products, and Anji white tea and Linhai tangerine are the best examples. At present, the annual catch of hairtail in Zhoushan is still 136 thousand tons; The catch of scarce resources large yellow croaker last year also increased compared with previous years; The total area of the cultured Portunus trituberculatus is more than 5, mu, and its output value reached more than 5 million yuan in 28. Because geographical indications prove that trademarks can be used properly, they will become the new engine of Zhoushan's fishery development, and more than 2, fishermen in the city will directly benefit from it.