The survival of an enterprise depends on its products, and the value of its products depends on its brand. After the brand is established, it often leads to the development of group products, thereby expanding the company's product market share. Therefore, modern enterprises attach great importance to brand-centered all-round systematic marketing strategies. Large companies and large groups often systematically launch series of products to cover the market in order to gain competitive advantages. As a result, product album design has a new mission.
The design of comprehensive product brochures is generally carried out from two aspects:
The first is the design of a single brand and multiple products:
Generally to shape the brand image Mainly, the brand image is often displayed vividly on the cover to set off the atmosphere. At the same time, a standardized format is used on the inner pages and repeated over and over to maintain the relative stability of the image during the sample reading process. For products that are highly ornamental, they can be displayed directly in a photo-realistic way, and at the same time, they can be echoed and coordinated with jumping embellishments of copywriting and colors to make the whole picture lively and eye-catching.
The second is the design of multi-brand and multi-products.
This type of album is used in group companies and trading companies, and there are many orders. Before deciding on the design plan, you must first discuss the expected market with the company. Achieve a complete understanding of the rules of effect and information transmission, and then specifically plan the distinctness and strength of the products and brands in the album. There is only one cover, so it is not possible to pile all the products on it, nor to lose the comprehensive coverage of the sample, so it is a good idea to focus on the group name and logo.
Appropriately embellish the product and blur the picture, be generous and decent, and carefully crafted, and clearly focus the shining point of the entire design creativity on the cover. The inner pages should be messy but not cluttered, keep big rules but leave a small world, seek changes in the norms, seek balance in the contrast, the colors should not be rich, the fonts should not be too flowery, be simple but not complicated, and try to maintain a sense of creativity , a style. Corporate brochure design. If the product brochure is mainly about introducing product features, then the corporate brochure is to express a spirit, a character reflected through the overall quality and overall image of the company.
Nowadays, many enterprises and institutions have begun to take shape, and they have also realized that enhancing the affinity between enterprises and society is far better than simply introducing products. Therefore, they need to actively improve their own behaviors and image logos. , Corporate brochure design is to serve this purpose. To this end, first of all, we must carefully analyze the first-hand materials provided by the enterprise to fully understand its spirit. We must strive to make the selected pictures exquisite. If necessary, we can proactively request modifications and re-shoots based on the ideas. We can also review the provided data. Use a list or diagram format according to the specific situation, and make full use of creative materials and indirectly conveyed information.
At the same time, in order to make the corporate organization distinctly identifiable, identification marks and special standard colors can be introduced into the corporate album when necessary to make the entire image more complete and unified. This is not only a good way to display the corporate image, but also the essence of corporate brochure design. Some corporate and institutional brochures also come with product introductions to make the introduction more comprehensive.
In principle, as long as the relationship between the corporate logo and product trademarks is correctly handled, the priorities are clear, and the categories are straightened out, the performance can be more breakthrough. There are many large-scale cross-regional and cross-industry institutions, groups, companies, clubs and civil institutions. In the long-term fierce competition, they have formed a set of their own image strategies and continue to create social influence through social affairs and public activities. At the same time, we regularly produce institutional introduction albums as records for performance display and collection archiving.
Therefore, it is quite difficult to design albums for this type of corporate organizations. In specific operations, designers need to conduct in-depth investigations, strive to have a deeper understanding of the characteristics of corporate organizations, and find more innovative expressions. The organizational image must be systematic and standardized, which is the best basis for design and operation. We should try our best to improve the incomplete image, and modify or eliminate the factors that affect the integrity of the image to maintain visual consistency as a whole. In terms of expression techniques, we must seek innovation, avoid clichés, and reject sameness. As for the use of materials, you might as well try new materials and use some novel expression techniques, coupled with special printing processes. Even if it increases some costs, it can often bring out new ideas and achieve outstanding results.
The cover form of corporate albums is similar to that of mass consumer magazines. It has a relatively fixed title and masthead. It often uses its own unique brand name logo or specific words, and often uses exquisite pictures to embellish the cover. The inner pages are usually designed to be more lively than ordinary publications, with various columns using different expression methods and using special identification colors to enhance them. In terms of the application of text, it is relatively standardized. The arrangement not only shows certain characteristics but also maintains relative visual stability. It is not too fancy to prevent it from distracting the guest.