Legal analysis: The difference between trade names and trademarks: First, the functions and functions are different. A trademark is mainly a mark used to distinguish one operator's brand or service from the goods or services of other operators. A trademark is generally associated with certain specific goods. Trade names are mainly used to distinguish companies. It represents the reputation of the manufacturer and must be associated with the producer or operator of the product. Second, the forms of expression are different. The trade name should consist of two or more characters and can only be expressed in Chinese characters. But the expression forms of trademarks are much richer. Third, the exclusive rights are different. Trade name rights are simpler than trademark rights. Trade name rights can be obtained only after applying for a business name in accordance with the requirements.

Legal basis: "Trademark Law of the People's Republic of China"

Article 7 When applying for registration and use of trademarks, the principle of good faith shall be followed.

Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels should use trademark management to prevent behaviors that deceive consumers.

Article 8 Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as the above Any combination of elements can be applied for registration as a trademark.

Article 9 The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. The trademark registrant has the right to indicate "registered trademark" or registered mark.

"Provisions on the Registration and Management of Enterprise Names"

Article 5: Enterprise names shall use standardized Chinese characters. The names of enterprises in ethnic autonomous areas can also use the ethnic characters commonly used in the ethnic autonomous areas.

Article 6: The name of an enterprise shall consist of the name of the administrative division, trade name, industry or business characteristics, and organizational form. The names of enterprises operating across provinces, autonomous regions, and municipalities directly under the Central Government may not include the names of administrative divisions; the names of enterprises operating comprehensively across industries may not include industry or business characteristics.

Article 7: The name of the administrative division in the enterprise name shall be the name of the local administrative division at or above the county level where the enterprise is located. When the name of a municipal district is used in an enterprise name, it shall be accompanied by the name of the administrative division of the city divided into districts to which it belongs. When used in enterprise names, regional names such as development zones and reclamation areas should be used together with the names of administrative divisions and shall not be used alone.

Article 8: The font size in the enterprise name shall consist of two or more Chinese characters. The names of local administrative divisions, industries or business characteristics at or above the county level shall not be used as trade names, unless they have other meanings.